On a Bank Holiday Monday it's traditionally a time to think about DIY and completing all the outstanding jobs around the house and garden.
What tools do you need for the task in hand? The same question can be asked when looking at business marketing. What tasks need doing and what tools are needed?
Article by Rachel Cornish
The tasks needed for Business Marketing.
As ExtraDigital provide a total marketing service for business, this can best be answered by listing the actual tasks we do.
This varies a little depending on the business and the allocated budget, but we usually carry out a selection of the following tasks:
- Technical SEO (code level)
- Content Creation
- Content Marketing
- Page Optimisation
- Quality Link Building
- Image optimisation
- Links from Tweets / Posts / Blogs
- Traffic from Tweets / Posts / Blogs
- Content generation
- Video optimisation
- AdWords PPC
- Bing PPC
- Baidu/Yandex / other PPC
- Content Advertising
- Display Advertising
- Linked In PPC
- Facebook PPC
- Paid ads on YouTube
The key to successful business marketing is to ensure you have the right mix of activities wokring together to promote your business.
And then there is the strategic planning and the analysis and reporting back to ensure the results match the expectations.
Search Marketing for Business
Our search marketing service is more than basic SEO (search engine optimisation) and Google AdWords management. It includes market & competitor analysis, website usability and conversion potential, unpaid search (SEO and social), paid search (many platforms), and analysis. There is a continual cycle with analysis feeding back to performance improvements, implementation and more analysis.
The online search market is evolving fast, and the most effective search marketing requires ongoing analysis and checking the tasks are still relevant.
We include much social media work within Search Marketing as one important benefit of social marketing is improved website visibility.