Marketing consultancy
Alongside delivery, we provide strategic marketing consultancy aligned to commercial targets, helping teams prioritise investment and adapt to evolving search and advertising environments.
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Develop a performance strategy aligned to your targets!
SEO and Google Ads strategies built for performance in the AI search era
ExtraDigital is a UK-based digital marketing agency specialising in SEO and Google Ads management, driving qualified pipeline and return on investment.
We work as an extension of your team, aligning search and paid media strategies to your commercial targets as the search landscape evolves.
Since 2002, we have built long-term client partnerships across the UK and internationally, delivering accountable business growth.
Search marketing built for the future of AI-driven search
Search is changing. AI systems increasingly decide which businesses are shown, summarised, or recommended. Success now depends on clarity, relevance, and proven commercial performance.
ExtraDigital delivers search-led digital marketing that generates qualified enquiries while ensuring businesses are clearly understood by both traditional search engines and AI-driven search systems.
Our work focuses on what search systems reward today:
Search engine optimisation aligned to commercial intent, not vanity rankings
Google Ads management focused on efficiency, lead quality, and return on spend
Ongoing optimisation driven by real performance data
Website structure and content designed so AI systems can accurately interpret services, expertise, and value
Multilingual search and paid media campaigns, supported by in-house language specialists
Helping businesses adapt to AI-driven search
AI is reshaping how search results are generated and presented. Visibility is no longer just about rankings. It depends on being accurately interpreted and consistently trusted by AI systems.
We help businesses adapt by:
- Clearly defining what their business does, who it serves, and why it is relevant
- Aligning website structure, content, and messaging with real search intent
- Ensuring SEO and Google Ads reinforce the same commercial signals
- Protecting lead quality as automation and AI-driven features increase
This approach supports sustainable visibility and commercial performance as AI becomes a permanent part of search.
Strategic support and consultancy
Channel planning
We develop channel plans grounded in performance data, advising where investment will generate the greatest commercial return as AI reshapes digital marketing.
Performance review
We assess performance, challenge assumptions, and evaluate the impact of automation and AI-driven features on lead quality and commercial return.
Websites built to support AI search and enquiries
Your website underpins both organic and paid search performance. If AI systems cannot clearly interpret what you offer, or users cannot quickly understand why to choose you, visibility and conversion suffer.
We design and optimise websites to:
- Clearly define services, audiences, and commercial relevance
- Reinforce SEO and Google Ads signals through consistent structure and messaging
- Improve page speed, usability, and technical performance
- Create clear conversion paths that turn qualified visitors into enquiries
The result is a website that supports search visibility, protects lead quality, and converts traffic into measurable business outcomes.
Search visibility built for AI-driven results
Search visibility is no longer just about rankings. AI systems now summarise, recommend, and filter which businesses are shown. Success depends on being clearly understood, correctly categorised, and aligned with real search intent.
Our search optimisation work ensures businesses are visible and accurately interpreted across both traditional search engines and AI-driven search systems, while driving enquiries that matter.
Google Ads management with control and accountability
Google Ads is increasingly automated, but performance still depends on how accounts are structured, measured, and reviewed. Poor control allows automation to waste spend and reduce lead quality.
We manage Google Ads with a clear focus on commercial outcomes. Accounts are built and maintained around intent, cost efficiency, and conversion quality, not platform defaults.
Our Google Ads service includes:
Audits
Account audits and restructuring to remove inefficiency
Search term
Keyword and search term management focused on commercial intent
Landing pages
Ad copy and landing page alignment to improve relevance and conversion
Tracking and reporting
Conversion tracking and reporting tied to real enquiries and revenue
We also manage paid campaigns and promoted content across Meta platforms where it supports lead generation and performance goals. This ensures automation supports growth while maintaining visibility, accountability, and cost control.
A clear, accountable approach
Our work follows a structured, outcome-focused process:
- Understand your business model and lead requirements
- Analyse search demand and competitive positioning
- Build or refine SEO and paid search campaigns
- Measure performance using agreed conversion metrics
- Improve results through ongoing optimisation
Case Study
The Supply Chain Consulting Group (SCCG)
The Supply Chain Consulting Group (SCCG) is a Logistics and Supply Chain consultation operating across the UK, EU, Asia, Africa, USA and beyond! ExtraDigital has been working with the SCCG team on their marketing, including SEO, PPC and website maintenance, since 2017 – over 8 years of collaboration and successful partnership.
SEO (Search Engine Optimisation) is one of the best forms of medium to long-term marketing investment, helping to increase traffic and boosting brand awareness.
Why Businesses choose ExtraDigital
Clients choose ExtraDigital because we focus on what matters commercially and provide clear, accountable delivery.
- Trading since 2002
- Long-term client relationships, including partnerships lasting over 20 years
- Campaign delivery across over 20 countries and 15 languages
- Experience managing search and paid media campaigns across Google and Meta platforms
- Direct access to experienced specialists and transparent reporting
UK-based Search Marketing Specialists
ExtraDigital is a UK-based SEO and Google Ads agency working with local and international businesses. Services are delivered remotely, with regular reporting and scheduled reviews held online or in person where appropriate.
Prepare your business for AI-driven search
If you need an SEO and Google Ads agency that understands how search is changing and how to compete effectively, ExtraDigital can help.
Clients
