Multilingual ecommerce
Stores built and marketed per market
Established 2002
One UK team, all in-house
Stores that sell in more than one language and one currency
We build and market ecommerce sites for businesses selling across borders. Product content, search, checkout and delivery expectations are handled per market, because the reason an overseas customer abandons a basket is rarely the product.
- Shopify, WooCommerce and CS‑Cart builds
- Ecommerce development since 2005
- Localised product content by native speakers
- International SEO and paid search included
Built to sell abroad
Where international stores lose money
Getting a store in front of an overseas customer is the straightforward part. The losses happen further down: product titles translated word for word so nobody finds them, delivery costs and duty that appear only at the final step, a payment method the market does not use, and support content available only in English.
We work through the whole journey per market – how customers search, what the category and product pages need to say, what the checkout must offer, and what happens after the order. Then the marketing is planned against the markets that can actually fulfil profitably.
Store, search and campaigns
What we build and manage
- Localised cataloguesProduct titles, descriptions, attributes and metadata written per language so products surface for local search terms.
- Checkout that fits the marketCurrency presentation, local payment options, tax and delivery messaging set up so costs are clear before the last step.
- International ecommerce SEOCategory structure, hreflang and content built around how each market searches for the products.
- Paid media per marketShopping and search campaigns with feeds and copy in language, measured on ROAS by country.
- Platform workShopify, WooCommerce and CS‑Cart builds, replatforming and multi‑vendor marketplaces developed in‑house.
- Feeds and integrationsProduct feeds, stock and order data connected to the systems that run the business behind the store.
Platforms
Ecommerce platforms we build on
The right choice depends on catalogue size, how different pricing and tax are per market, and who maintains the store.
01
Pick the markets worth serving
Demand, margin after shipping and duty, and whether fulfilment can support the volume.
02
Localise the catalogue by revenue
Best-selling lines first, in full, rather than a shallow translation across thousands of products.
03
Fix the checkout for each market
Payment, delivery and tax handled before traffic is bought, not after conversion rates disappoint.
04
Trade and optimise
Ongoing SEO, paid media and conversion work reported per market against revenue and ROAS.
Client results
One Magento 2 store for the UK, EU and US
Counter Editions · Contemporary art prints
- storefronts, UK, EU and US, on one Magento 2 site
3
- new custom modules, incl. pricing in several currencies
4
When Magento 1 reached its end of life, Counter Editions needed its UK, EU and US stores moved without losing a detail of the design. We rebuilt them as one Magento 2 site that shows visitors the store for their country, euro pricing included, with stock-based pricing in multiple currencies and a link to the FileMaker inventory system.
Accountable for results
What good looks like
- Products found in local search, not just listed in another language
- Fewer abandoned baskets from delivery and payment surprises
- Margin protected after shipping, duty and returns
- ROAS visible market by market
- A catalogue your team can extend to new languages
- One agency across the store and the campaigns
Multilingual stores
Selected work
Multi-vendor marketplace
Numu Market
An agricultural marketplace for the MENA region, designed and built in English and Arabic, right to left included.
CS‑Cart · English and Arabic
Wine shop
Faulkner Wines
A multilingual, international wine shop with a choice of language, currencies and delivery options by country.
CS‑Cart · Languages and currencies
Jewellery store
Love Silver
A Magento 2 store for UK and overseas customers, with one admin for LoveSilver and the storefronts that followed.
Magento 2 · Multi-store admin
Language storefront
My St Christopher
One of the language storefronts built on the same install as LoveSilver, each with its local language pack.
Language storefronts · Multisite
Selected clients
Good to know
Frequently asked questions
Which ecommerce platforms do you use for international selling?
Shopify, WooCommerce and CS‑Cart cover most requirements. The right choice depends on catalogue size, how different pricing and tax are per market, and who maintains the store.
How do you handle product content in several languages?
Product data is structured so each language has its own titles, descriptions and metadata, written or reviewed by native speakers. Large catalogues are prioritised by revenue rather than translated all at once.
Can you deal with currency, tax and shipping per market?
Yes, within what the platform supports. We configure currency presentation, tax rules and shipping options, and we flag early where a requirement needs an integration rather than a setting.
We sell internationally already but conversion is poor outside the UK. What now?
Usually a checkout and trust problem rather than a traffic one: unfamiliar payment methods, unclear delivery and duty, English‑only support pages. It is worth auditing the journey per market before spending more on ads.
Still have a question?
Next step
Selling abroad already, or planning to? Send us the markets and the platform and we will review it.
- Google Premier Partner
- Microsoft Advertising Partner
- Since 2002 · 300+ clients