Many stakeholders
Marketing, sales, product and leadership each want different reporting. Strategy has to align with stakeholders' and investors' goals.
Enterprise digital marketing
Enterprise digital marketing for complex, multi-market organisations
We work with large organisations that need a specialist team to run paid media, SEO and cross-channel programmes across several markets, report clearly to stakeholders and connect marketing data to the CRM.
200%increase in leads
Some of the brands we've worked with
The challenge
Are you making the most of your marketing?
In large organisations the difficulty is rarely a lack of channels. It is joining them up and proving what works.
Several markets
Campaigns need local relevance in each country while staying consistent and efficient overall.
Fragmented data
Ad platforms, analytics and CRM often disagree. Without joined-up tracking, budget decisions are guesses.
Rising media costs
Growing spend only makes sense if pipeline and average contract value grow with it.
Proof
Enterprise results
- increase in leads
- 200%increase in leads
- increase in sales opportunities
- 138%increase in sales opportunities
- increase in customers generated from organic leads
- 1650%increase in customers generated from organic leads
From our published IRIS case study on scaling organic pipeline growth.
Our experience
A full-funnel, omni-channel team
We bring over 20 years of experience, combining data and sector knowledge. Our specialists manage paid search, paid social, SEO and CRO as one programme, with consistent reporting that shows what each channel contributes.
For IRIS we scaled organic pipeline growth, and for a global testing, inspection and certification provider we manage German paid search and SEO.
- High-quality leads
- Refined, adaptable targeting
- Controlled advertising costs
- A fuller pipeline and larger contracts
Services
Enterprise capabilities
Delivered by specialists who work as an extension of your in-house team.
Paid search
Large, multi-account Google and Microsoft Ads programmes.
SEO & AI search
Technical SEO and visibility in AI search at scale.
Paid social
LinkedIn and Meta for account-based and demand generation.
Analytics & CRM data
Tracking, attribution and CRM integration you can report from.
Digital strategy
Cross-channel planning tied to commercial targets.
International
Multilingual campaigns run by native speakers.
“I have worked with ExtraDigital for over three years. They have been an excellent partner, working as an extension to our in-house marketing team to help us manage our PPC campaigns. They listen and they make expert recommendations based on what is truly best for the client.”
Case studies
Enterprise case studies
Programmes for software, healthcare and certification organisations.
IRIS
SEO that grew a SaaS sales pipeline
B2B SEO for a hospitality SaaS platform, focused on leads and sales opportunities rather than traffic alone.
- increase in leads, year on year
- +200%increase in leads, year on year
- increase in sales opportunities, year on year
- +138%increase in sales opportunities, year on year
- Lead Generation
- SEO
Multilingual
German Paid Search for Global TIC Provider
There are many different possible optimisations within Paid Search, but what does optimising your budget look like? Read our German Paid Search case study!
- Multilingual
Lead Generation
Lead Gen for an International Healthcare Provider
Establish an effective marketing strategy to generate leads through paid social media with ExtraDigital and see how we work with you. Ready to be inspired?
- Lead Generation
How we work with enterprise teams
Clear governance, shared data and steady optimisation.
- 1
Understand the business
Where you can show expertise, which problems you solve and which markets matter most.
- 2
Align on measurement
Agree the metrics stakeholders trust and connect platforms to the CRM.
- 3
Run the programme
Specialists manage each channel against shared targets.
- 4
Report and refine
Consistent reporting and budget shifts towards what produces pipeline.
Enterprise Digital Marketing
Talk to our team about your enterprise marketing programme
- Google Premier Partner
- Microsoft Advertising Partner
- Since 2002 · 300+ clients