Database-driven builds
Structured, maintainable applications for product catalogues, member areas, resource libraries and internal tools.
Web development
Web development built for performance, integration and growth
ExtraDigital builds websites and web applications for organisations whose site has real work to do: taking orders, capturing qualified enquiries, handling bookings or connecting to internal systems. Development is delivered in-house in the UK, to ISO 9001 processes, with SEO, conversion and tracking considered from the first technical decision.
- Bespoke database-driven development
- Payment gateways, bookings, registrations and stock APIs
- Multilingual builds in 15+ languages
- ISO 9001 certified delivery and QA
What we develop
Corporate and content-managed websites, lead generation platforms, ecommerce stores, booking and registration systems, customer portals and bespoke database applications.
We also handle the unglamorous work that keeps sites alive: platform upgrades, security patching, performance tuning, accessibility improvements and rescuing projects that have been left unmaintained.
Where a content management system is the right answer we use one. Where it would force awkward compromises, we build what the requirement actually needs.
Platforms and technologies
PHP
Database-driven development in-house
Laravel
Structured application builds
WordPress
Custom themes, plugins and multisite
Shopify
Theme development and app integrations
Development capabilities
Integrations
Payment gateways, delivery providers, stock and product feeds, CRM systems, marketing platforms and third-party APIs.
Bookings and registrations
Availability, enquiry and registration systems built to handle real-world rules rather than a generic plugin.
UX and accessibility
Conversion-focused interfaces built to WCAG guidance so the site is usable, inclusive and lower risk.
Performance and security
Fast page delivery, sensible hosting choices, ongoing patching and platform upgrades.
Multilingual platforms
Sites developed for multiple languages and markets, with structure and search handled per language.
How we deliver development projects
- 1
Technical discovery
Requirements, integrations, data, hosting and constraints established before estimating.
- 2
Specification
A documented scope with milestones, so both sides know what is being built.
- 3
Build
Development in sprints against agreed milestones, with staging environments for review.
- 4
SEO and tracking groundwork
URL structure, redirects, structured data, GA4 and GTM implemented as part of the build.
- 5
Testing and QA
Functional, cross-device and performance testing under our ISO 9001 processes.
- 6
Launch
Controlled deployment, monitoring and post-launch checks.
- 7
Support and iteration
Maintenance plans and continued development as requirements change.
What good development is worth commercially
- Fewer manual processes through proper systems integration
- Faster pages, which supports both conversion and search
- Confidence that traffic from paid and organic campaigns is tracked
- A platform that can add markets, products and features without a rebuild
- Lower long-term cost of ownership through maintainable code
- Reduced risk from security, accessibility and compliance issues
Development work and results
We report on client performance using agreed commercial metrics, and we are happy to talk through relevant examples from your sector on a call. Verified case studies and client results will be published in this section.
Ask us for examples from your sectorFrequently asked questions
Is development done in-house?
Yes. Our developers are part of our UK team and work directly with the designers and marketers on your project.
Which technologies do you work with?
WordPress, Shopify, WooCommerce and CS-Cart, plus bespoke database-driven development where an off-the-shelf platform will not do the job.
Can you integrate our existing systems?
We regularly integrate payment gateways, booking and registration systems, stock and product feeds, CRM platforms and internal business systems.
Can you take over a site built by another agency?
Usually. We review the codebase, hosting and platform version first, then tell you honestly whether it is better to maintain, improve or replace it.
How do you manage quality and timescales?
We are ISO 9001 certified, with documented planning, delivery management and QA processes, plus agreed milestones so you can see progress.
Next step
Have a build, an integration or an inherited website that needs sorting?
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