Shopify
Shopify design, build and marketing since 2010
ExtraDigital has been designing, developing and marketing Shopify stores since 2010. We work with ecommerce teams whose store has outgrown a basic theme: multiple markets and currencies, larger catalogues, operational integrations and conversion targets that matter. Everything is delivered in-house by our UK Shopify specialists.
Built to sell
New store builds, redesigns and replatforming, theme development, app and system integrations, international market setup, technical SEO, conversion optimisation and ongoing support.
We also work with brands that have a functioning store but flat performance. In those cases we audit the customer journey, site speed and search foundations first, and focus spend where it will change the numbers.
Because our ecommerce marketing team is in the same building, Shopify work is planned around acquisition, not only aesthetics.
Get a quote
Everything your store needs
Shopify stores designed around product discovery and purchase behaviour, then developed and tested by our own team.
Navigation, product discovery, mobile purchasing and checkout journeys analysed and improved to lift conversion rate and order value.
Shopify Markets, multi‑currency storefronts, localisation and international search structure for controlled expansion.
Payment gateways, product feeds, logistics, marketing platforms and internal business systems connected properly.
Collection and product structure, indexation, speed and structured data handled so organic revenue grows with the store.
Maintenance, iterative improvements and marketing support once the store is trading.
How we deliver
Adapted to the size and complexity of the store, but the sequence rarely changes. Search, tracking and integrations are planned alongside design, not after it.
Discuss your Shopify project01
Commercial goals, current performance, customer journeys and operational requirements.
02
Store structure, market strategy, integrations and the priority order of work.
03
Templates designed around browsing, evaluating and buying on mobile first.
04
In-house Shopify development, theme work and integrations, delivered against clear milestones.
05
Technical SEO, redirects where replatforming, GA4 and ecommerce tracking configured.
06
Full transaction and market testing, then a controlled go-live.
07
Conversion testing, merchandising and marketing to grow revenue after launch.
What you get
Client results
“The Marketing & SEO work undertaken by ExtraDigital has been of superb quality. We have conclusive results that show how the work has improved our revenue and furthered our brand.”
HoleMaker Technology (HMT)
HMT manufacture and distribute cutting tools for faster metal working. We redesigned their Shopify store to showcase an innovative range, then took on their marketing. Over the six months after launch, the site saw a large improvement compared with the previous year.
We report on client performance using agreed commercial metrics, and we are happy to talk through relevant examples from your sector on a call.
Ask us for examples from your sectorCase studies
01 / 06
HoleMaker Technology
Shopify store / metalworking tools
159%
Increase in monthly revenue
A visually compelling, mobile-friendly Shopify redesign that educates customers and dealers about HMT's innovative tools. Two months after launch, pages per visit were up 21% and time on site up 60%.
Prestige Wicker
Shopify store
594%
Increase in sales value
No social activity had run for two years. Facebook Shop, the Pixel and a product catalogue were synced with the Shopify store, then retargeting and catalogue ads reached a better-qualified audience. Purchases rose 450%.
F1 Authentics
Ecommerce / motorsport memorabilia
238%
Increase in AI-driven traffic
Product content was restructured around question-led queries, structured data and cleaner metadata so AI assistants could interpret and surface the range. Technical clean-up included removing over 250 toxic backlinks and resolving duplicate content.
Be Safe Direct
Ecommerce website redesign
35%
Average monthly increase in total revenue
A cluttered site with a broken checkout and no mobile layout was redesigned around a clear user journey. Compared with the previous year, transactions rose 42% and search traffic around 30%.
Nordic activewear manufacturer
International ecommerce
162%
Increase in ROAS, now 7.6
Norwegian and Swedish Google Ads accounts were cleaned up and restructured in the first month, removing wasted spend such as ads pointing to 404 pages. Account spend fell 65% while conversion rate rose to 2.2%.
Kent furniture retailer
Two stores and an extensive ecommerce site
84%
More conversions
Search and Performance Max campaigns promote items sold only on the website, alongside store-visit campaigns. Over the year: 52% more website users, 102% more clicks and a 42% lower cost per conversion.
Selected work
Online shop
Organic extra-virgin olive oil shop, with a follow-on brand refresh.
Design · Build · Branding
Online shop
Motorsport memorabilia store, optimised for AI search.
Design · Build · SEO
Brand and online shop
A new tile retailer's brand and store for the consumer market.
Branding · Design · Build
Selected clients
Good to know
Since 2010. We have launched new stores, rebuilt existing ones and supported brands through international expansion on the platform.
No. Shopify design and development is handled in-house by our UK team, so you deal directly with the people doing the work.
Yes. We structure stores for multiple markets using Shopify Markets, covering pricing, localisation, international SEO and integrations with logistics and marketing platforms.
Usually. We start with an audit of performance, conversion, technical SEO and the customer journey, then recommend the changes worth making in priority order.
Yes – payment gateways, product feeds, marketing platforms and internal business systems, so the store fits how the business actually runs.
Still have a question?
Talk to our teamNext step
