HMT · Case study
Shopify Web Design Brings Revenue Increase for HMT
Shopify Web Design Case Study - See how an improved web design of the Homemaker Technology brought an increase in revenue and customer experience.
- Client
- HMT
- Services
- Design
Key results
- Boost in pages per visit
- 21%Boost in pages per visit
- Increase in time spent on site
- 60%Increase in time spent on site
- Increase in monthly revenue
- 159%Increase in monthly revenue
Overview
The average shopper will decide whether they want to buy from a shop within 3 seconds.
It’s so important to make sure you have an eCommerce store-front that not only performs well (fast site speed, minimum errors, great user experience) your site needs to look amazing and contain specific design elements to increase conversions.
The challenge
Holemaker Technology – a leading provider of innovative metalworking tools – approached ExtraDigital to improve the design of their Shopify store to:
- Reflect their current status in the market
- Better communicate their order process
- Expand the numbers of dealers / distributors of their products
The solution
Following a well thought out design brief and initial discussions, ExtraDigital put together a visually compelling Shopify web design that aimed to educate those buying HMT products about the tools they provide.
Previously the web design was not responsive, so we also made sure the website was made mobile friendly an important ranking factor for Google. This also ensured customers using mobiles could easily purchase products. The site features a very image/video based design to demonstrate the innovative products that HMT provide to potential customers and dealers.
The site now features a very image/video based design to demonstrate the innovative broach cutters, impact reamers and drill bits that HMT provide to potential customers and dealers.
After 2 months in action, we can see noticeable improvements to how users are interacting with the site:
Next step
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More proof
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