AI Search Optimisation
Found, cited and recommended
Established 2002
One UK team, all in-house
When buyers ask ChatGPT, Google AI or other AI tools to compare suppliers, products and solutions, the answer often decides who makes the shortlist. We help your business be one of the names recommended – and turn that visibility into enquiries.
238% more AI-driven traffic for F1 Authentics. Read the case study
The new shortlist
Your potential customers are increasingly using ChatGPT, Google AI and other AI-powered search experiences to research products, compare suppliers and find businesses that can solve their problems.
This creates a new visibility challenge. Ranking well in traditional search is still important, but businesses also need to understand whether they are being found, referenced and recommended within AI-generated results.
How we help
We help you identify where your business currently appears, which competitors are gaining visibility, and what is influencing those results.
From there, we improve the content, technical signals and external authority that help search engines and AI platforms understand who you are, what you offer and why your business is relevant.
The focus is simple: increasing your visibility at the points where potential customers are researching, comparing and choosing suppliers.
Some of the brands we’ve worked with
What you get
A structured programme built around the searches that lead to revenue.
How often you appear, how you're described and where competitors are recommended instead.
The real questions buyers ask when comparing suppliers, products and solutions in your market.
Why competitors are recommended and what's missing from your content, authority or information.
Which websites AI tools rely on in your category, and how to earn a place on them.
Clear, question-led content that AI tools can understand, quote and attribute to you.
Structured data, crawler access and page structure so AI systems read your site correctly.
Mentions, coverage and consistent business information across the sources that matter.
Regular re-testing and reporting on visibility, AI-referred traffic and enquiries.
Built to win business
Being mentioned when someone asks a general question is nice to see but rarely brings business. We prioritise the prompts buyers use when they're close to a decision – supplier comparisons, "best for" questions, pricing and suitability – because that's where visibility turns into enquiries.
F1 Authentics · Ecommerce / motorsport memorabilia
Most of the new traffic came from ChatGPT, Gemini and Perplexity.
Case study: F1 Authentics
For F1 Authentics, we restructured content and technical foundations so AI chat and overview platforms could understand and reference the site. AI-driven sessions grew by 238%.
What we changed
Case studies
01 / 05
IRIS Software Systems
B2B SaaS / hospitality technology
63%
Of tracked keywords improved
Service pages were rebuilt around genuine expertise and user experience following Google's March 2024 core update, improving engagement, rankings and the volume of demo enquiries without diluting lead quality.
The Supply Chain Consulting Group
Logistics and supply chain consultancy
257%
Increase in organic leads
An eight-year partnership covering technical SEO, content optimisation and ongoing site health. Work is prioritised each month against commercial objectives rather than rankings alone.
F1 Authentics
Ecommerce / motorsport memorabilia
91%
Increase in organic traffic
We designed and built the store with SEO in from day one, then took on its ongoing SEO. Within two months, organic traffic rose by 91% and 35 of 41 keywords ranked in the top ten.
IRIS
B2B SaaS / hospitality technology
138%
Increase in sales opportunities
Intent-led keyword and content strategy, technical platform work and restructured landing pages focused visibility where hotel decision-makers actually buy, targeting sales opportunities rather than broad traffic growth.
Global B2B SaaS organisation
B2B SaaS, 15 international brands
15
International brands managed
Search, paid and professional network campaigns managed across EMEA, North America and APAC against agreed targets for qualified meetings and pipeline contribution. A mid-year review showed annual benchmarks passed ahead of schedule.
One team
AI Search Optimisation isn't a replacement for search marketing. It builds on it – and we manage all three in one team.
Strong technical SEO and content are what AI tools draw on. Improvements help both.
Paid search captures demand you can see now; AI visibility shapes shortlists earlier in research.
We report AI-referred traffic and enquiries alongside organic and paid, so budget follows results.
Good to know
AI Search Optimisation (also called generative engine optimisation, GEO, or LLM optimisation) is the work of making your business easier for ChatGPT, Google AI Overviews and other AI search tools to find, understand and recommend when people research suppliers, products and solutions.
SEO focuses on ranking pages in traditional search results. GEO focuses on being included and cited in AI-generated answers. They share foundations – crawlable pages, clear content and genuine authority – so we run them together rather than as competing projects.
ChatGPT draws on information it can access and trust. That means clear, consistent information about what you do, content that answers buyers' real questions, structured data, and mentions on independent sources it already relies on. We benchmark where you stand, then work on the gaps that matter commercially.
No. No agency can, and no platform sells that placement. What we can do is improve how AI systems find, interpret and cite your business, and track how often that happens for the searches that matter.
We test a set of commercial prompts across AI tools, record whether and how your business and competitors appear, monitor the sources being cited, and track AI-referred traffic and enquiries in your analytics.
An AI Search Audit shows where you stand and what to fix first. Improvements then build over the following months: for F1 Authentics, AI-driven sessions grew by 238% within six months of starting the work. Results depend on your market, your competitors and your starting point, which is why we benchmark first and report on progress regularly.
An AI Search Audit & Strategy starts from £1,500. Ongoing AI Search Optimisation programmes start from £950 per month. We confirm the scope after a short conversation about your market and goals.
No. Traditional search and paid search still drive most commercial demand for most businesses, and strong SEO feeds the sources AI tools draw on. AI Search Optimisation sits alongside them.
Still have a question?
Next step
Tell us about your business and we'll look at how you appear in AI search for the questions your buyers ask – and where competitors are being recommended instead.
Tell us a little about your business and a senior specialist will come back to you.
Start with an audit to see where you stand, or move straight into an ongoing programme.
from £1,500
Visibility benchmark, commercial prompt research, competitor and citation analysis, and a prioritised action plan.
from £950/month
Content and technical improvements, authority building, monitoring and reporting on visibility, traffic and enquiries.
Prefer to talk? Call +44 (0)1227 68 68 98.
