Organic Lead Growth for F1 Authentics

A few months ago, we shared details of an exciting new website project with our client, The Memento Group. Combining technical development with a clear SEO strategy, the project was built to drive visibility, performance and long-term growth. If you missed it, here is a quick recap.

SEO for Formula One Memorabilia

The Memento Group is a vertically integrated services business that delivers turnkey solutions for rights owners, teams, players, and artists who want to develop deeper relationships with their fans.

As part of their work within Formula One, ExtraDigital was appointed to design and develop F1 Authentics, an online destination where F1 fans can discover and purchase exclusive memorabilia from their favourite teams and drivers.

Following the successful launch and strong early performance of the website, The Memento Group extended the partnership to include ongoing SEO strategy, PPC advertising and technical support. This ensures F1 Authentics continues to grow its visibility, attract high-intent traffic and convert fans into customers.

On-Time, On-Budget, Flawless Delivery! A massive week for the Memento Group with the launch of our new website www.f1authentics.com. Developed, built and supported by ExtraDigital, who also manage the social media activities on our behalf. Delivered on time and on budget. Brilliant job, Flawless delivery

Tony Brookes, Information Security Director

Zooming ahead, 4 months of hard work after the launch of the eCommerce site, we are happy to say we are setting new records each month!

• 273k users
• 2m page views
• 36% bounce rate

Within 2 months, we saw:

• Sales increase by 36%
• 9% increase in revenue
• 91% increase in organic traffic
• Page speed score of 75
• 35/41 keywords ranking in the top ten

Experienced SEO Marketing Agency

Launching a new website can be challenging when development and marketing teams work separately. At ExtraDigital, we remove that divide. As an experienced SEO and digital marketing agency, we combine technical development with strategic search marketing to ensure every website is built to perform in search from day one. Our developers work closely with SEO specialists to create websites that are technically robust, search engine friendly and built around user intent. This integrated approach is how we achieved strong rankings and immediate visibility following launch.

For online businesses, search performance must go hand in hand with trust and security. When working with F1 Authentics, we understood that high-value products, with some items exceeding £50,000, required a seamless customer journey supported by advanced security measures. Our strategy ensured the platform was fully optimised for organic growth while maintaining strict data protection standards to protect customer information and transactions.

Ongoing optimisation is just as important as the initial build. Content management systems and digital platforms regularly release security and feature updates, and without consistent maintenance, websites can quickly become outdated and vulnerable. As the original developers and SEO strategists behind the site, ExtraDigital provides continuous technical support, SEO monitoring and performance optimisation to protect rankings, strengthen security and drive sustainable growth.

We do not simply launch websites. We build search-focused digital platforms designed for long-term success.