B2B engineering marketing
We help engineering firms, manufacturers and technical consultancies explain what they do clearly, reach engineers, specifiers and procurement teams, and turn long sales cycles into a steady pipeline.
Some of the brands we've worked with
The challenge
Engineering buyers are expert, sceptical and rarely in a hurry. Generic agency copy loses them in the first paragraph.
Talk to a sector specialistProducts and services need explaining accurately, in the language engineers and specifiers use, without losing the commercial point.
Engineers, project managers and procurement each look for different evidence before a supplier makes the shortlist.
Buyers are usually most of the way through their research before they get in touch, so content has to do the early selling.
Search volumes are small but valuable. Technical SEO and precise PPC targeting matter more than broad reach.
Our experience
We learn the product, the standards and the customer before we write. Our work with Fire Design Solutions included CPD seminars and educational content that built authority in fire engineering, backed by HubSpot integration and inbound campaigns run over several years.
The same approach works for manufacturers and consultancies: clear service pages, useful technical content, and campaigns aimed at the roles that sign off the order.
Services
Chosen for technical audiences and long buying cycles.
Visibility for specialist product and service searches, built on sound site structure.
Tightly targeted campaigns for high-intent technical searches.
Reach engineers, specifiers and procurement by role, sector and company.
Clear, fast websites that explain complex offers and capture enquiries.
Enquiry and pipeline tracking so you know which activity produces work.
Proof
Taken from published ExtraDigital case studies for engineering and manufacturing clients.
Case studies
Work for fire engineers, manufacturers and technical suppliers.
FDS Consult
The FDS Group approached ExtraDigital to redesign and market their website www.fdsconult.com. The site traffic nearly doubled year on year!
Lead Generation
Continuing Professional Development (CPD) describes the learning activities that professionals undertake to increase their knowledge and abilities. Learn More
Protolabs
Protolabs PPC Case study - ExtraDigital increases the total conversions by 80% whilst decreasing the cost per conversion. Read the full case study here.
Understanding first, then content and campaigns that answer real buyer questions.
Workshops with your engineers and sales team to map products, applications and buyer roles.
Personas for engineers, specifiers and procurement, and the questions each needs answered.
Technical SEO, service pages and targeted paid search for high-intent terms.
Educational content, LinkedIn and email that keep you on the shortlist through a long cycle.
“Willing to go the extra mile; that's precisely why FDS continue to work with ExtraDigital for all our digital marketing requirements. From HubSpot integration to the management of multiple inbound campaigns over several years, Extra have been excellent.”
Website & technology
Website and digital marketing for a supplier of metalworking and hole-making tools. Holemaker describe the partnership as delivering year-on-year growth in revenue and new customers.
B2B Engineering Marketing
