Case study · Shopify store
Holemaker Technology, cutting tools sold on Shopify
HMT manufacture and distribute cutting tools for faster metal working. We redesigned their Shopify store to showcase an innovative range, then took on their marketing.

- Client
- HoleMaker Technology (HMT)
- Sector
- Cutting tools for metal working
- Platform
- Shopify
- Services
- Design, development, SEO, PPC, email, social
The brief
A store as innovative as the products
HoleMaker Technology manufacture and distribute cutting tools for improved metal working and fabrication, with a range that stands out for its design, endurance and speed.
They wanted a Shopify redesign that reflected their position in the market and would promote and sell their products to consumers and industry dealers.
How we did it
Designed to showcase the range
01
Shopify design
A design with a strong focus on innovation and cutting-edge style.
02
Product showcase
Pages built to show off the products to both consumers and industry dealers.
03
Room to grow
Built to expand as new products and ranges come on board.
The result
Engaging the right audience
Over the six months after launch, the site saw a large improvement compared with the previous year.

Outcome
In the client's words
“The Marketing & SEO work undertaken by ExtraDigital has been of superb quality. We have conclusive results that show how the work has improved our revenue and furthered our brand.”

What came next
Marketing after launch
SEO, PPC, email and social
HMT commissioned us for consultancy marketing support, plus ongoing SEO, PPC, email and social media.
Your project
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