Insights
Insights on marketing performance, search and websites
Longer-form analysis from the team on paid media, SEO and generative search, AI in marketing, and the website decisions that change commercial results.
AI & Automation
7 things a UK AI SEO agency must do to get you found in 2026
Choosing a UK AI SEO agency? Here are 7 non-negotiable capabilities to look for, from schema markup to AI citation tracking and revenue reporting.
Gabija Pesinaite
Paid Media & Performance
Integrated Google Ads & SEO Agency UK: ROI Reporting That Connects to Revenue
Connect Google Ads and SEO performance to pipeline and revenue with unified reporting, attribution and strategy. Request an integrated audit from ExtraDigital.
Nikki Collins
AI & Automation
UK SEO agencies for the AI era: a buyer’s guide for 2026
AI Overviews are changing how people find businesses. Use this buyer's guide to evaluate UK SEO agencies on AI-aware methodology, measurement and commercial impact.
Rachel Cornish
Websites & Conversion
Low-quality enquiries from your website: a 10-step diagnostic audit
Getting traffic but not qualified enquiries? Run this 10-step lead-quality diagnostic audit to fix attribution gaps, form friction, and intent mismatches.
Emma Frewin
AI & Automation
AI in paid media bidding and optimisation
Understand how AI drives paid media performance and make better decisions on bidding, budget, and creative.
Rosie Sibley
Websites & Conversion
Website strategy for lead generation
An in-depth look at website strategy for lead generation, exploring user journeys, conversion signals and structure to improve lead quality and performance.
Jonny Coupland
SEO & Generative Search
SEO Strategy in an AI-Dominated Search Landscape
An in-depth analysis of SEO strategy in an AI-driven search landscape, exploring content, signals and authority across search engines and AI-generated results.
Emma Frewin
SEO & Generative Search
SEO for lead generation vs traffic volume
Understand how SEO behaves differently when the goal is lead generation rather than traffic, and where optimising for volume creates commercial risk.
Gabija Pesinaite
Paid Media & Performance
Scaling paid media while maintaining efficiency
Understand how paid media efficiency changes as spend increases, and how to scale performance through better channel alignment, demand flow, and commercial interpretation.
Emma Frewin
Paid Media & Performance
Performance Max and Automation in Google Ads
An in-depth look at Performance Max and automation in Google Ads, exploring how signals, structure and control influence optimisation, visibility and PPC performance.
Nikki Collins
Paid Media & Performance
Paid social strategy for B2B and lead generation
An analysis of B2B paid social strategy, covering platform selection, lead quality, creative systems, signal design, scaling behaviour, and performance interpretation.
Nikki Collins
Paid Media & Performance
Paid Search Strategy and Account Structure
Designing High-Performance PPC Systems in an AI-Driven Landscape.
Emma Frewin
SEO & Generative Search
Measuring SEO success beyond rankings
Most SEO reporting answers the wrong question. Position data is easy to present and easy to challenge, because it rarely connects to revenue. This guide sets out how organic search creates and captures commercial value, and how to measure it accurately.
Gabija Pesinaite
Websites & Conversion
Conversion rate optimisation fundamentals
An in-depth analysis of CRO fundamentals, exploring user behaviour, testing approaches and optimisation signals that influence conversion performance.
Jonny Coupland
SEO & Generative Search
Common SEO mistakes businesses still make
An in-depth analysis of common SEO mistakes, exploring technical issues, content strategy gaps and errors that limit search visibility and performance.
Gabija Pesinaite
Paid Media & Performance
Attribution, Tracking, and Measurement Challenges
An in-depth analysis of attribution and tracking challenges, exploring data gaps, measurement limitations and their impact on marketing performance and decision-making.
Nikki Collins
Websites & Conversion
Analytics setup and data accuracy
An in-depth analysis of analytics setup and data accuracy, exploring tracking implementation, data integrity and their impact on reliable performance measurement
Rachel Cornish
SEO & Generative Search
AI-assisted SEO workflows and limits
AI-Assisted SEO Workflows: What Works, What Fails and Where Judgement Still Matters
Rosie Sibley
AI & Automation
AI Search Optimisation and Generative Results
An in-depth look at AI search optimisation and generative results, including how AI systems evaluate content, what makes information reusable, and how brands can build visibility in AI-driven search.
Rachel Cornish
AI & Automation
AI governance, compliance, and risk in marketing
An in-depth analysis of AI governance in marketing, exploring compliance, data risk and system oversight in AI-driven decision-making and performance.
Emma Frewin
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