Insights
Paid Media & Performance
Longer-form analysis from the team on paid media.
Paid Media & Performance
Integrated Google Ads & SEO Agency UK: ROI Reporting That Connects to Revenue
Connect Google Ads and SEO performance to pipeline and revenue with unified reporting, attribution and strategy. Request an integrated audit from ExtraDigital.
Nikki Collins
Paid Media & Performance
Scaling paid media while maintaining efficiency
Understand how paid media efficiency changes as spend increases, and how to scale performance through better channel alignment, demand flow, and commercial interpretation.
Emma Frewin
Paid Media & Performance
Performance Max and Automation in Google Ads
An in-depth look at Performance Max and automation in Google Ads, exploring how signals, structure and control influence optimisation, visibility and PPC performance.
Nikki Collins
Paid Media & Performance
Paid social strategy for B2B and lead generation
An analysis of B2B paid social strategy, covering platform selection, lead quality, creative systems, signal design, scaling behaviour, and performance interpretation.
Nikki Collins
Paid Media & Performance
Paid Search Strategy and Account Structure
Designing High-Performance PPC Systems in an AI-Driven Landscape.
Emma Frewin
Paid Media & Performance
Attribution, Tracking, and Measurement Challenges
An in-depth analysis of attribution and tracking challenges, exploring data gaps, measurement limitations and their impact on marketing performance and decision-making.
Nikki Collins
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