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AI & Automation
Longer-form analysis from the team on AI in marketing.
AI & Automation
How Much of Your Marketing Budget Should You Invest in AI Search in 2027?
Emma Frewin, ExtraDigital’s Commercial Director, explains how to budget for AI search without duplicating SEO costs or weakening channels that deliver revenue.
Emma Frewin
AI & Automation
7 things a UK AI SEO agency must do to get you found in 2026
Choosing a UK AI SEO agency? Here are 7 non-negotiable capabilities to look for, from schema markup to AI citation tracking and revenue reporting.
Gabija Pesinaite
AI & Automation
UK SEO agencies for the AI era: a buyer’s guide for 2026
AI Overviews are changing how people find businesses. Use this buyer's guide to evaluate UK SEO agencies on AI-aware methodology, measurement and commercial impact.
Rachel Cornish
AI & Automation
AI in paid media bidding and optimisation
Understand how AI drives paid media performance and make better decisions on bidding, budget, and creative.
Rosie Sibley
AI & Automation
AI Search Optimisation and Generative Results
An in-depth look at AI search optimisation and generative results, including how AI systems evaluate content, what makes information reusable, and how brands can build visibility in AI-driven search.
Rachel Cornish
AI & Automation
AI governance, compliance, and risk in marketing
An in-depth analysis of AI governance in marketing, exploring compliance, data risk and system oversight in AI-driven decision-making and performance.
Emma Frewin
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