The Supply Chain Consulting Group · Case study

Organic Growth for Logistics Consultancy through SEO

Explore how ExtraDigital's SEO strategy boosted SCCG Ltd.'s success: 257% increase in organic leads and 17% in traffic.

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Organic Growth for Logistics Consultancy through SEO

Client: The Supply Chain Consulting Group
Sector: B2B Logistics
Services: SEO

Key results

257% Increase in organic leads: 257%Increase in organic leads
17% Increase in organic traffic: 17%Increase in organic traffic
15% Increase in sessions: 15%Increase in sessions
18% Increase in session duration: 18%Increase in session duration

Overview

Case Study Summary:

The Client: The Supply Chain Consulting Group (SCCG) is a Logistics and Supply Chain consultation operating across the UK, EU, Asia, Africa, USA and beyond! ExtraDigital has been working with the SCCG team on their marketing, including SEO, PPC and website maintenance, since 2017 – over 8 years of collaboration and successful partnership.

We have been working on SCCG’s website consistently during this time, and with the first quarter of the year now over, we are excited to share the positive results of the hard work done on the website.

The solution

What was done?

Our SEO strategy for SCCG is comprehensive, covering every aspect of the website – from optimising content to refining backend code for maximum search visibility.

We take a proactive approach, identifying and resolving technical issues before they affect site performance, user experience, or rankings. Month after month, we ensure the website remains seamless, fast, and fully optimised.

Each month, we strategically prioritise services aligned with SCCG’s growth objectives, optimising key pages to ensure potential prospects immediately find the information they need and the solutions they’re looking for.

Lastly, by staying ahead of Google’s ever-evolving algorithm updates and best practices such as the recent E-E-A-T framework, we continue to position SCCG Ltd to dominate its SEO landscape.

By continuously adapting, we future-proof our client’s websites, safeguarding them against ranking fluctuations and ensuring long-term success. We implement the E-E-A-T framework – Expertise, Experience, Authoritativeness, and Trustworthiness – across client websites to strengthen rankings and credibility. As a core ranking factor, Google prioritises pages that demonstrate these qualities, hence crucial for all websites.

If you are looking for similar success with SEO…

ExtraDigital can help! We work with clients across industries such as construction, retail, engineering, legal, SaaS, and more, driving their success through strategic SEO.

Your website is the face of your business and a powerful asset in your digital strategy. As a leading SEO agency, we will ensure it receives the ongoing care and optimisation needed to reflect your brand, strengthen your online presence, and attract the right prospects.

The results

Over the last three months, we have seen consistent growth in organic traffic for SCCG which also means a steady increase in organic enquiries/leads for the company.