eCommerce PPC for local Furniture Retailer

Since August 2022, we have worked with a Kent-based furniture retailer with two physical stores and an extensive E-commerce site.

With the main goal of driving in-store visits, we have been running Google Ads campaigns targeting locations relevant to the physical stores in Maidstone and Canterbury. As a result, in-store visits have increased by a massive 51% compared to last year.

The Google Ads account also promotes items available for sale only on the website. For these campaigns, here are some of the key improvements from our work over the last year:

• 52% more website users
• A 102% increase in clicks
• 84% more conversions
• 42% decrease in cost per conversion

We have achieved these results through our ongoing optimisation work and the introduction of new Search Campaigns and Performance Max campaigns.

Performance Max Setup

Performance Max has been a game-changer for eCommerce. Businesses have been able to reach more potential customers, optimise their ads, track conversions more accurately, manage budgets more effectively, and create a seamless shopping experience for users.