Case study

Seasonal PPC Success – Improving ROI

Looking to get more from your PPC this Christmas? Check out our Christmas PPC case study showing how great results can be achieved in a short time.

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Services: PPC

Key results

180% increases in site traffic during the seasonal campaigns, with no increase in advertising cost.: 180%Increases in site traffic during the seasonal campaigns, with no increase in advertising cost.

Overview

PPC Management for a website supplying high-value and high-quality products to customers.

The challenge

Target:

To improve the phone calls and queries from the website. Promotion of seasonal campaigns.

The solution

Detailed market and keyword research
Competitor research
Customer profiling to determine best sectors to target for highest returns
AdWords account restructuring
PPC account optimisation on a regular basis, with account, monitored at least every few days
Account optimisation at the keyword level to give the best performance

Seasonal Campaigns

Website copy changed for seasonal (Christmas) promotions, and the advertising copy and images altered to match. The total advertising investment remained the same.

The results

Summary:

We restructured the Google AdWords account, creating extra campaigns for different types of product. We made significant use of image ads which work well with a visual product. New ads were introduced for seasonal campaigns.

180% increases in site traffic during the seasonal campaigns, with no increase in advertising cost.
Significant increase in enquiries, with a much lower cost per enquiry.

The above case study is one example of many where ExtraDigital have been managing the account to generate increased enquiries or sales.

For many businesses the month of December can be a good time to get increased traffic onto the website as the conversion rates on the website can be higher, In this example the traffic nearly doubled, mainly from adjusting the PPC advertising to a seasonal focus.

ExtraDigital are Google Partners and have many Google Qualified PPC managers.