Global aviation services provider · Case study
Aviation Digital Marketing – Increased Leads from ExtraDigital
ExtraDigital’s aviation digital marketing expertise delivered stronger visibility, higher‑quality leads, and increased profit for a global aviation brand.
Key results
- 26% increase in profit from flown flights
- 26%Increase in profit from flown flights
- 80% growth in organic qualified leads
- 80%Growth in organic qualified leads
- 48% uplift in total qualified leads
- 48%Uplift in total qualified leads
Overview
Our client is a leading global aviation services provider, offering private jet charter, group charter, freight, and specialist air solutions across the UK, EU, US, and wider international market. Facing the challenge of improving visibility, enhancing lead quality, and driving bookings for high-value services, the client turned to ExtraDigital for measurable growth.
Through Aviation Digital Marketing, managing the client’s UK SEO and PPC campaigns, ExtraDigital delivered measurable growth: profit up 26%, organic qualified leads up 80%, and total qualified leads up 48%. These gains built a stronger pipeline for high-value services such as jet memberships and corporate charters.
The challenge
The client needed to improve lead quality, strengthen visibility in a highly competitive aviation search market, and expand the pipeline for premium services such as private jet memberships.
Previous PPC campaigns, run on a strict Cost-Per-Acquisition (CPA) model, controlled costs but limited visibility into true lead quality, revenue impact, and long-term client value – restricting growth opportunities.
In 2025, ExtraDigital’s remit expanded further, taking on their largest UK account in addition to accounts for the US, France, Italy, UAE, and Germany.
The solution
How ExtraDigital Helped
ExtraDigital focused on building stronger visibility in search, refining campaign targeting, and improving the customer journey from first touch through to enquiry.
By combining high-level SEO improvements with optimised paid activity and enhanced reporting, we ensured digital spend translated into measurable business growth.
The results
Impact & Results
Since ExtraDigital started managing the UK account in May 2025:
- 26% increase in profit from flown flights
- 80% growth in organic qualified leads
- 48% uplift in total qualified leads
This case study shows how a focused aviation marketing strategy, combining smarter search visibility, refined targeting, and improved customer experience, can deliver measurable results. By partnering with ExtraDigital, our client turned digital activity into real business growth with stronger pipelines, higher-quality leads, and increased profitability.
In addition to the UK, ExtraDigital also manages the client’s German, Italian, and US accounts, ensuring consistent performance across international markets. Through our multilingual marketing expertise, we help brands expand globally while staying locally relevant.
Next step
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