Case study

6‑Monthly Success for PPC and LinkedIn

ExtraDigital's 2023 PPC and LinkedIn management for a B2B SaaS client was a resounding success, exceeding annual benchmarks in six months with a 17x ROI.

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Services: PPC

Overview

The project: PPC and LinkedIn management for a high-value B2B SaaS client

The challenge

Annual Target : Agreed amount of meetings booked through paid advertising, the amount varies per brand

The solution

Managing and optimising both Google Ads and LinkedIn campaigns in the EMEA, NA and APAC regions
Account management at all levels down to individual keywords
Monitoring the strength of the landing page copy in relation to the live ads and the targeted keywords
In-depth market, competitor, and keyword research

The results

Summary: For one of our long standing SaaS clients, our mid-year review highlighted that 2023 is off to a great start for many of the 15 brands we manage digital advertising campaigns across.

We have boosted conversions through their Google Ads and increased their lead gen capabilities through LinkedIn campaigns in the first half of the year, exceeding our annual benchmarks already.

Lead Gen = Met the 12 month benchmark in only 6 months
ROI from this work was = 17, meaning every $1 we spent, we made $17 for the client

While these are results from only one of the brands we manage for this client, the other 14 are seeing very positive improvements year on year.

In an increasingly competitive, and frankly more expensive, paid search market it is extremley important to have your Google Ads account optimised to its fullest to make the most of your ad spend.

Our consultsants at ExtraDigital show our clients where they can trim the fat and start streamlining the performance of their campaigsn, ultimetley increasing their ROI through paid channels.