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Spanish marketing & websites

Spanish marketing and websites for Spain and Latin American markets

Spanish opens several very different markets under one language. We research each one on its own, write natively, and build the site and campaigns so a customer in Madrid and a customer in Mexico City both get something that fits.

  • Spanish copywriting and localisation
  • Spanish SEO and paid search
  • Spain and Latin American markets
  • Campaigns reported per country
Explore Spanish services

One language, many markets

Treating Spanish as one market is the usual mistake. Search terms, competitors, payment methods and price sensitivity vary widely between Spain and individual Latin American countries, and a single version of the content tends to be slightly wrong everywhere.

Spanish also runs roughly 20% longer than English, which affects layouts and ad copy alike.

International marketing performance charts

Spanish search, paid media and AI discovery

Our Spanish SEO covers healthcare, tourism, eCommerce and B2B logistics, and our Spanish PPC work includes campaigns for Protolabs, which runs websites in six languages including Spanish.

We also help Spanish-speaking buyers' AI assistants understand your business accurately through consistent, well-structured Spanish content.

Protolabs Spanish PPC campaign
“I have found ExtraDigital to be a tremendous value, to the point where I recently asked Rachel to revisit our rates and make sure she was charging us enough. They bring to the table a deep understanding of best practices, but also a practical understanding of the importance of driving the overall business.”
Matt Lukens, Protolabs

Spanish social media and websites

We have run Spanish social media for brands including RealD, and build Spanish websites structured so country and language versions do not compete with one another.

Multilingual website design

How we approach Spanish-speaking markets

  1. 1

    Prioritise markets

    Which countries are worth serving first, given margin, fulfilment and competition.

  2. 2

    Research locally

    Search terms and competitors per country.

  3. 3

    Write natively

    Copy by native speakers, with regional variants where justified.

  4. 4

    Report per country

    Cost per lead and revenue split by country so budget follows results.

Some of the brands we've worked with

  • The Royal Marsden Private Care
  • London Specialist Hospitals
  • K9 Jets
  • RealD
  • Private Jet Charter
  • IRIS
  • FDS Consult
  • F1 Authentics
  • Fire Design Solutions
  • Holemaker Technology
  • Tiles360
  • Be Safe Direct

Spanish-language work we have published

French and Spanish Multilingual Social Media Results with RealD

Multilingual

French and Spanish Multilingual Social Media Results with RealD

ExtraDigital were approached by RealD to manage their multilingual social accounts. Our team set to work on the French Social Media and Spanish Social Media management

53,071 unique link clicks with an average of 2.33% unique CTR for French ads.
2.33%53,071 unique link clicks with an average of 2.33% unique CTR for French ads.
409,794 ThruPlays with the average video percentage watched at 19% for French ads.
19%409,794 ThruPlays with the average video percentage watched at 19% for French ads.
  • Multilingual
View case study: French and Spanish Multilingual Social Media Results with RealD

Frequently asked questions

Is one Spanish version enough for Spain and Latin America?

Sometimes, as a starting point. But vocabulary, pricing, payment methods and competition differ enough that a single version usually underperforms somewhere. We advise per market.

Which Latin American markets do you cover?

We research demand per country before recommending any. The decision depends on your product, fulfilment and margin.

Next step

Planning Spanish campaigns or a Spanish website? Tell us what you are trying to reach.

  • Google Premier Partner
  • Microsoft Advertising Partner
  • Since 2002 · 300+ clients