Spanish marketing & websites
Since 2002
300+ clients
Spanish opens several very different markets under one language. We research each one on its own, write natively, and build the site and campaigns so a customer in Madrid and a customer in Mexico City both get something that fits.
Markets
Treating Spanish as one market is the usual mistake. Search terms, competitors, payment methods and price sensitivity vary widely between Spain and individual Latin American countries, and a single version of the content tends to be slightly wrong everywhere.
Spanish also runs roughly 20% longer than English, which affects layouts and ad copy alike.
Marketing and websites in Spanish
Spanish SEO from native speakers: keyword research for Spain and Latin America, technical and on-page SEO and content, reported on leads and revenue.
Spanish Google Ads managed by a Google Premier Partner with native Spanish speakers: localised keywords, ad copy and targeting for Spain and Latin America.
Help AI assistants understand your business in Spanish: clear entity signals, structured Spanish content and technical work that complements Spanish SEO.
Spanish social media management and paid social from native speakers: content, platform strategy and advertising for audiences in Spain and Latin America.
Spanish website design, development and eCommerce: native Spanish content, localisation, UX and technical SEO for customers in Spain and Latin America.
Search and ads
Our Spanish SEO covers healthcare, tourism, eCommerce and B2B logistics, and our Spanish PPC work includes campaigns for Protolabs, which runs websites in six languages including Spanish.
We also help Spanish-speaking buyers' AI assistants understand your business accurately through consistent, well-structured Spanish content.
Client words
I have found ExtraDigital to be a tremendous value, to the point where I recently asked Rachel to revisit our rates and make sure she was charging us enough. They bring to the table a deep understanding of best practices, but also a practical understanding of the importance of driving the overall business.
Social media and websites
We have run Spanish social media for brands including RealD, and build Spanish websites structured so country and language versions do not compete with one another.
01
Which countries are worth serving first, given margin, fulfilment and competition.
02
Search terms and competitors per country.
03
Copy by native speakers, with regional variants where justified.
04
Cost per lead and revenue split by country so budget follows results.
Case studies
IT software company
Spanish · Latin America and worldwide
3
Software brands with Spanish campaigns
Keywords, ads and budgets for Spanish-speaking customers around the world, with campaigns separated by location for differences in the language. The Spanish campaigns regularly perform in the top half of each account for click-through rate and conversions.
RealD 3D
French and Spanish · France and Spain
53,071
Unique link clicks on French ads
French and Spanish social media management for the world's largest 3D cinema platform. From September 2018 to June 2019, French ads averaged a 2.33% unique click-through rate at $0.22 per unique click, against a $6.00 benchmark.
RealD 3D
French and Spanish · France and Spain
432%
More French page likes in the first 28 days
A social media plan for each market, built on audience, competitor and industry research. Posts, ads and video subtitles are written in French and Spanish, and every piece of content is cleared with the film studios first.
Selected clients
Good to know
Sometimes, as a starting point. But vocabulary, pricing, payment methods and competition differ enough that a single version usually underperforms somewhere. We advise per market.
We research demand per country before recommending any. The decision depends on your product, fulfilment and margin.
Still have a question?
Next step
