Healthcare marketing
We have worked with private hospitals, specialist clinics, hospices and health charities since the early days of ExtraDigital, helping them raise awareness, reach UK and international patients and present complex services clearly.
Some of the brands we've worked with
The challenge
Patients research symptoms, treatments and consultants online before they choose a provider. Sensitivity and accuracy matter in every message.
Talk to a sector specialistContent must show clinical expertise and be accurate, clear and appropriate.
Advertising platforms and regulators restrict healthcare messaging, so campaigns are planned carefully.
Many private providers serve patients from the Middle East and beyond, which needs culturally aware, native-language content.
Treatments, pathways and consultants need to be easy to find and understand.
Our experience
We have worked with The Royal Marsden since 2017 to raise awareness of its Private Care services among international patients, especially in the Middle East. That includes audience research, culturally considered photo and video, and Arabic ads, articles and posts.
Our healthcare websites include St Catherine's Hospice, rebuilt on WordPress with a branding agency, and Doctoori, an Arabic health information site created with NHS Choices content.
“The Extra Digital team are a pleasure to work with. They have created social media channels which reflect and enhance our brand in the Middle Eastern market and are focused on helping us achieve our goals.”
Proof
From published ExtraDigital healthcare case studies.
Case studies
Campaigns and websites for private healthcare and health charities.
Social Media
Discover how ExtraDigital has helped The Royal Marsden: Private Care build their brand awareness through paid and organic social media marketing strategy.
Lead Generation
Healthcare Marketing case study using SEO and PPC Management. ExtraDigital brought a 197% visitor increase in under 3 months using PPC & SEO marketing.
Development
St Catherine’s Hospice came to us with a vision of creating a new look website for their charity, calling for a complete makeover using their new branding.
Services
Chosen for sensitivity, accuracy and patient acquisition.
Paid and organic campaigns that build awareness responsibly.
Treatment and consultant pages that answer patient questions.
Carefully targeted paid search within platform healthcare policies.
Accessible, clear websites for providers and charities.
Native-language campaigns for international patients.
Website & technology
A redesigned, user-friendly WordPress site that helps local people understand the hospice's services and find support.
Yes. We run Arabic-language social media and campaigns for UK healthcare providers reaching Middle Eastern patients, including work for The Royal Marsden.
Yes. We plan campaigns around platform healthcare policies and your own clinical and compliance review.
Healthcare Marketing
