International healthcare provider · Case study

Meta Lead Generation for Healthcare

An international healthcare provider achieved a 988% increase in sales revenue with ExtraDigital’s Meta lead‑generation campaigns.

Discuss your healthcare lead generation See the results

Client: International healthcare provider
Sector: Healthcare
Services: Lead Generation Social Media

Key results

Increase in sales revenue: 988%Increase in sales revenue
Click-through rate on the PPC campaign: 11%Click‑through rate on the PPC campaign

Overview

ExtraDigital worked with an international healthcare provider to capture enquiries through Meta ads and support follow-up with prospective patients. The provider achieved a 988% increase in sales revenue over a six-month period.

The challenge

The initial challenge was to collect relevant contact details from people interested in the provider’s services. Without a clear enquiry-capture process, the team could not consistently follow up with prospective international patients.

The broader challenge was to increase sales.

The solution

Capturing enquiries with Meta instant forms

We introduced instant forms within the provider’s Meta ads, allowing interested people to submit their contact details. This gave the team a direct way to follow up with prospective patients.

Connecting marketing with patient follow‑up

We reviewed campaign responses and recommended greater focus on email follow-ups and chatbots. These recommendations connected enquiry generation with the sales team’s next steps.

Feedback from actual sales helped us optimise the enquiry and follow-up process, leading to significant increases in sales.

Our paid social campaigns formed part of the provider’s wider lead-generation activity. Explore our healthcare marketing services for related support.

The results

The healthcare provider achieved a 988% increase in sales revenue over a six-month period.

The provider’s PPC campaign also recorded an 11% click-through rate and achieved its lead-generation target.

Frequently asked questions

How can Meta instant forms support healthcare lead generation?

Instant forms let people submit an enquiry within Facebook or Instagram. The form should capture the contact details needed for follow-up without asking for unnecessary information.

How can sales feedback improve healthcare lead generation?

Sales feedback reveals which enquiries become paying patients, rather than simply which ads attract the most leads. Use that insight to refine targeting, messaging and follow-up around the enquiries that generate revenue. In this project, feedback from actual sales helped us optimise the process and increase sales.

How should healthcare campaign performance be measured?

Enquiry volumes and click-through rates help assess campaign activity, but commercial reporting should also consider what happens after an enquiry. Where suitable tracking and permissions are in place, connect enquiries with bookings and sales revenue.