Digital marketing
Campaigns judged on revenue and leads
Established 2002
One UK team, all in-house
ExtraDigital has been running search, paid media and data-led marketing for UK and international businesses since 2002. We combine specialist channel expertise with strategy, analytics and conversion work, so campaigns are judged on revenue and lead quality rather than channel-level vanity metrics.
Joined-up marketing
Most marketing underperforms for structural reasons rather than tactical ones: paid search buys traffic a landing page cannot convert, SEO grows sessions that never turn into enquiries, or tracking is inaccurate enough that budget decisions are being made on the wrong numbers.
We work across the full journey – demand, click, landing page, enquiry or order, and what happens afterwards. That means the same team can identify whether your next gain comes from better bidding, better creative, better content, a faster site, a stronger offer or a tighter follow-up sequence.
You can appoint us for one specialist service or use us across multiple channels. Either way, the work is planned against your commercial targets and reviewed against them.
Specialists in every channel
Each service is delivered by specialists who do that work every day, supported by shared strategy, data and conversion expertise.
Our approach
A straightforward process, built so you always know what we are doing and what it is producing.
01
Margins, order values, lead value, sales cycle, capacity and the targets you are accountable for.
02
We check tracking and attribution before we recommend spend. Bad data produces confident, expensive mistakes.
03
Sometimes that is more paid search. Often it is conversion rate, feed quality, content or retention.
04
Specialists deliver each channel, coordinated so budget, messaging and landing experience line up.
05
Ongoing optimisation against agreed metrics, with clear reporting and senior input on what to do next.
Accountable for results
Case studies
01 / 06
F1 Authentics
Ecommerce / motorsport memorabilia
238%
Increase in AI-driven traffic
Product content was restructured around question-led queries, structured data and cleaner metadata so AI assistants could interpret and surface the range. Technical clean-up included removing over 250 toxic backlinks and resolving duplicate content.
The Supply Chain Consulting Group
Logistics and supply chain consultancy
257%
Increase in organic leads
An eight-year partnership covering technical SEO, content optimisation and ongoing site health. Work is prioritised each month against commercial objectives rather than rankings alone.
IRIS Software Systems
B2B SaaS / hospitality technology
63%
Of tracked keywords improved
Service pages were rebuilt around genuine expertise and user experience following Google's March 2024 core update, improving engagement, rankings and the volume of demo enquiries without diluting lead quality.
IRIS
B2B SaaS / hospitality technology
138%
Increase in sales opportunities
Intent-led keyword and content strategy, technical platform work and restructured landing pages focused visibility where hotel decision-makers actually buy, targeting sales opportunities rather than broad traffic growth.
Global B2B SaaS organisation
B2B SaaS, 15 international brands
15
International brands managed
Search, paid and professional network campaigns managed across EMEA, North America and APAC against agreed targets for qualified meetings and pipeline contribution. A mid-year review showed annual benchmarks passed ahead of schedule.
Global aviation services provider
Private jet charter and air solutions
26%
Increase in profit
Moving beyond a strict CPA model gave visibility of true lead quality and revenue impact. Combined SEO and paid activity built a stronger pipeline for jet memberships and corporate charters, and the remit later expanded to the US, France, Italy, UAE and Germany.
Good to know
Yes. Plenty of clients start with one service – usually PPC or SEO – where the immediate commercial need sits. We work the same way whether we run one channel or eight, and we will tell you if the bigger opportunity is somewhere else.
Both. Ecommerce work is measured against revenue, margin and return on ad spend; lead generation work is measured against qualified enquiries, cost per acquisition and what actually closes. The metrics differ, the commercial discipline does not.
Yes. We have run international and multilingual search and paid media for many years, with in-house language capability rather than machine-translated campaigns bolted on at the end.
Against metrics agreed at the start, tied to your commercial objectives. Reporting covers what happened, what we changed, what it produced and what we are doing next – not a data dump.
Most work is ongoing monthly management, because search and paid media reward continuous optimisation. Audits, strategy work and consultancy can be run as standalone projects.
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