Prestige Wicker · Case study

Facebook Shopping for Prestige Wicker

A 594% increase in sales value and 450% more purchases for Prestige Wicker. ExtraDigital combined Facebook Shop integration with catalogue ads and retargeting to reach better‑qualified shoppers.

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Client: Prestige Wicker
Services: Social Media

Key results

increase in sales value: +594%increase in sales value
increase in purchases: +450%increase in purchases

Overview

Prestige Wicker is a Shopify retailer selling wicker products. ExtraDigital brought its store and Facebook advertising tools together to support product-led campaigns and reach shoppers with a stronger interest in its range.

The challenge

When ExtraDigital began working on the account, Prestige Wicker had undertaken no social activity for two years. The business needed its Shopify products, Facebook Shop and tracking to work together before it could make full use of catalogue advertising and retargeting.

The solution

Connecting the store, catalogue and tracking

We set up Facebook Shop, connected the product catalogue and implemented Facebook Pixel tracking through Events Manager. This brought the products and website activity together for campaign delivery.

We initially ran traffic ads directing people to the website.

Moving to retargeting and catalogue ads

Once the Shop, catalogue and Pixel were working together, we moved to retargeting and catalogue ads. This enabled campaigns to reach people who had already shown an interest in the website and its products.

Our paid social campaign management and Shopify services bring advertising and ecommerce implementation together.

The results

The campaign recorded a 594% increase in sales value and a 450% increase in purchases.

Ads reached fewer people while achieving higher conversion and engagement rates. Prestige Wicker was reaching a better-qualified audience through its connected catalogue and retargeting campaigns.

For another example of our integration work, explore Facebook Catalogue Integration for a CS-Cart client.

Frequently asked questions

Can you connect a Shopify store with a Meta product catalogue?

Yes. We can connect Shopify product data with a Meta catalogue and check that the products are available for catalogue campaigns. For Prestige Wicker, we brought the store, Facebook Shop and catalogue together before moving into retargeting and catalogue ads.

Can you help with purchase tracking for ecommerce campaigns?

Yes. We review the tracking setup and relevant ecommerce events so campaign reporting reflects the actions shoppers take on the website. The Prestige Wicker project included Facebook Pixel setup through Events Manager.

How do retargeting and catalogue ads work together?

Retargeting reaches people who have already interacted with your business. Catalogue ads use product information from your catalogue to promote your range. A connected store, catalogue and tracking setup supports campaigns aimed at shoppers who have shown an interest in your products.

Can you manage the campaigns as well as the technical setup?

Yes. Our paid social work covers campaign management alongside catalogue and tracking setup. For Prestige Wicker, we launched traffic ads and then moved to retargeting and catalogue ads once the integrations were working.