Case study · eCommerce migration

Magento 1 to WooCommerce, without changing a pixel

Avlaki makes organic olive oil, grown in Greece and bottled in the UK. When Magento 1 reached end of life, we moved their shop to WordPress and WooCommerce, reproducing the design exactly and building it mobile-first within six weeks.

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Client: Avlaki Olive Oil
Sector: Organic olive oil, Greece to UK
Platform: Magento 1 → WooCommerce + WordPress
Timeline: Within 6 weeks
Services: Design, development, hosting, marketing

The brief

Off Magento 1 before it reached end of life

Avlaki's owners first came to us in 2019 for Magento maintenance. With Magento 1 reaching its end date in June 2020, they asked where their shop should go next.

They were leaning towards Magento 2. After a couple of meetings we recommended WooCommerce on WordPress: easy for their team to use, with thousands of extensions for adding features and integrations quickly.

The brief was precise. Everything from the home page to the product pages and checkout had to look identical to the Magento site.

Considered

Magento 2

The client's first choice when Magento 1 support ended.

Chosen

WooCommerce + WordPress

Easy for Avlaki's team to run
Thousands of extensions and integrations

How we did it

Four steps, well within six weeks

Working to strict brand guidelines, we reproduced the site mobile-first, well within the allocated six-week timeframe.

01
Design
Tasks
Home page design concepts for mobile and laptop
Deliverable
Home page design images
02
Development
Tasks
Development site coded and all content added
Deliverable
Test site with content uploaded
03
Testing
Tasks
Full website testing
Deliverable
Fully tested website
04
Deployment
Tasks
Go live, then analysis and post-launch checks
Deliverable
Live website

The result

The same shop, rebuilt on WooCommerce

Customers saw the shop they knew. Behind it, Avlaki now had a platform their team could run and extend.

Avlaki home page after the migration — Home page, rebuilt on WordPress to match the Magento design

Mobile-first

Built for phones first, to strict brand guidelines

The layouts were rebuilt mobile-first, so the copied design works as well on a phone as it did on a laptop.

Avlaki home page and olive oil shop page, full length — Home page and shop, copied exactly from the Magento site

What came next

From migration to an ongoing partnership

Follow-on project

Avlaki brand refresh

A sliding home page banner and new product blocks to launch Avlaki's olive oil soap range alongside the oils.

View the project

Wholesale and retail buyers
Separate experiences for B2B and B2C customers: wholesale roles and registration, flexible pricing, and product visibility and order forms by buyer type.
eCommerce websites
Inbound marketing
Once the new range launched, the focus moved to growing sales through paid social, SEO and PPC.
Paid social SEO PPC
Hosting and support
We host the site, keep security patches up to date and provide support whenever it's needed.
Website maintenance