Case study · Magento SEO and care
The Opal, growing month on month
A UK online retailer of fashion and silver jewellery. We took over SEO, development and a monthly care plan for their Magento store, and traffic and sales have risen month on month.
- Client
- The Opal
- Sector
- Fashion and silver jewellery
- Platform
- Magento
- Services
- SEO, development, care plan
The brief
A trusted partner for SEO and development
The Opal is a UK online jewellery retailer with a broad range of fashion and silver jewellery for women of all ages.
They wanted a trusted partner to handle SEO and ongoing development, to increase traffic and sales and improve performance, with the flexibility to grow the partnership with their needs and budget.
How we did it
An agile plan for a competitive market
01
Strategy and research
A tailored marketing strategy, backed by research into keywords, audience and competition.
02
Quarterly plan, monthly schedule
An agile approach that reacts quickly to the market and to site performance.
03
SEO and content
Optimised category, product and site pages, blog articles, social media, outreach and authority building.
04
Development
A fresh home page, a new blog, better indexing, fewer crawl errors, structured data and improved performance.
The result
More traffic, more sales
The jewellery market is very competitive, with many well-known brands, yet the site gains greater visibility every month.
Outcome
Month on month growth
Traffic and sales have increased month on month, and The Opal brand is growing in domain authority and recognition.
What came next
Still improving the store
Monthly care plan
We monitor health and performance, install Magento and module updates, and handle requested updates each month.
Your project
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