Case study · HubSpot website

MindLink, a secure new look on HubSpot

A critical messaging company for regulated and security industries. We created a new visual identity and a HubSpot website built to drive qualified leads from government and defence.

Book a strategy call See how we did it

Client: MindLink
Sector: Critical messaging software
Platform: HubSpot CMS
Services: Visual identity, design, development

The brief

Qualified leads from government and defence

MindLink is a chat company for regulated and security industries, bringing people, information and tools together for critical decision making.

They wanted a new website and visual identity on HubSpot to drive qualified leads from the government and defence sectors. Their internally built site had a mix of styles and content that no longer suited new prospects.

How we did it

Professional, trustworthy, secure

01
Colour palette
We kept their core accent colour for continuity and explored an extended palette.
02
Visual identity
A fresh identity that feels highly professional, trustworthy and secure.
03
Flexible HubSpot theme
A theme the MindLink team can edit and create pages with themselves.
04
CRM-backed design
Backed by HubSpot's CRM tools, for a seamless digital experience.

The result

A platform to scale with

HubSpot gives MindLink the platform to grow their digital presence alongside their marketing and sales.

Outcome

In the client's words

“With the help of ExtraDigital we were able to achieve both outcomes and now have a refreshed website that is more engaging, visually exciting and gives us the right tools within HubSpot to conveniently spin-up new content going forward. This was an important project for us, and we are very pleased with the final result.”

William Konings, Product Manager, MindLink