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Case study · Magento 2 migration

Counter Editions, moved to Magento 2 with four custom modules

The UK and EU's leading website for buying contemporary art prints. We migrated it to Magento 2, copying the design exactly, adding US and EU storefronts and building four custom modules.

Counter Editions website on desktop
Client
Counter Editions
Sector
Contemporary art prints
Platform
Magento 1 → Magento 2
Storefronts
US and EU
Services
Magento 2 design & development

The brief

Exactly the same, only better

Margate-based Counter Editions commissions and produces prints and multiples by leading international contemporary artists.

When Magento 1 reached its end date, they needed to migrate to Magento 2. The design had to be copied exactly and in great detail, with added functionality and new US and EU storefronts.

Considered

Magento 1

The original site's platform, which had reached its end date.

Chosen

Magento 2

  • The original design copied exactly
  • New US and EU storefronts

How we did it

Four custom modules

  1. 01

    Dynamic pricing

    Prices set per product based on stock levels, in multiple currencies.

  2. 02

    Production gallery

    A separate gallery on product pages showing how each piece is made.

  3. 03

    FileMaker API

    A custom API integration so the site sends and receives data from their FileMaker inventory system.

  4. 04

    Quotes

    Admins can place an order and send it to the customer to pay.

The result

Live in the US and the EU

The site is GDPR compliant, responsive, mobile-friendly and secured with SSL.

Counter Editions home page

Outcome

Selling from day one

Both storefronts display to the correct countries, sales have gone through and the correct workflows have been triggered.

Counter Editions website, full length
The Counter Editions store on Magento 2

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