Case study · Magento 2 migration
Counter Editions, moved to Magento 2 with four custom modules
The UK and EU's leading website for buying contemporary art prints. We migrated it to Magento 2, copying the design exactly, adding US and EU storefronts and building four custom modules.

- Client
- Counter Editions
- Sector
- Contemporary art prints
- Platform
- Magento 1 → Magento 2
- Storefronts
- US and EU
- Services
- Magento 2 design & development
The brief
Exactly the same, only better
Margate-based Counter Editions commissions and produces prints and multiples by leading international contemporary artists.
When Magento 1 reached its end date, they needed to migrate to Magento 2. The design had to be copied exactly and in great detail, with added functionality and new US and EU storefronts.
Considered
Magento 1
The original site's platform, which had reached its end date.
Chosen
Magento 2
- The original design copied exactly
- New US and EU storefronts
How we did it
Four custom modules
01
Dynamic pricing
Prices set per product based on stock levels, in multiple currencies.
02
Production gallery
A separate gallery on product pages showing how each piece is made.
03
FileMaker API
A custom API integration so the site sends and receives data from their FileMaker inventory system.
04
Quotes
Admins can place an order and send it to the customer to pay.
The result
Live in the US and the EU
The site is GDPR compliant, responsive, mobile-friendly and secured with SSL.

Outcome
Selling from day one
Both storefronts display to the correct countries, sales have gone through and the correct workflows have been triggered.

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