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Case study · Magento 2 eCommerce

LoveSilver, a mobile-first store built to go global

A personalised jewellery retailer selling in the UK and overseas. We upgraded their store to Magento 2 with a fresh, mobile-first design, then duplicated it for each market they target.

Love Silver website on desktop
Client
LoveSilver
Sector
Personalised jewellery
Platform
Magento → Magento 2
Services
eCommerce development & marketing

The brief

Compete harder, keep the customers

LoveSilver sells personalised jewellery to customers in the UK and overseas.

Their new website needed to compete in the market with a fresh, UX-focused design, while keeping their customer base and brand identity. It also had to support their push into global markets.

Considered

The existing Magento site

The platform their previous store was built on.

Chosen

Magento 2

  • The latest code and functionality
  • Better performance for shoppers

How we did it

Designed for mobile, built for markets

  1. 01

    Mobile-first design

    A high-quality branded design built for mobile first, then scaled up for laptop and desktop.

  2. 02

    Focused product pages

    Reviews, prices and titles without distractions, with the price adjusting as options are chosen.

  3. 03

    Marketing features

    Promotional banners, Google Shopping feeds, sitemaps, search-friendly URLs and Google Analytics.

  4. 04

    One admin, many markets

    The site was duplicated for each target market, all managed from one simple admin area.

The result

Recognisable in every market

Continuity across the market sites makes them recognisable, so content can then be produced for each specific market.

Love Silver home page
LoveSilver store, full length
The LoveSilver store on Magento 2

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