Case study · Magento 2 eCommerce
LoveSilver, a mobile-first store built to go global
A personalised jewellery retailer selling in the UK and overseas. We upgraded their store to Magento 2 with a fresh, mobile-first design, then duplicated it for each market they target.

- Client
- LoveSilver
- Sector
- Personalised jewellery
- Platform
- Magento → Magento 2
- Services
- eCommerce development & marketing
The brief
Compete harder, keep the customers
LoveSilver sells personalised jewellery to customers in the UK and overseas.
Their new website needed to compete in the market with a fresh, UX-focused design, while keeping their customer base and brand identity. It also had to support their push into global markets.
Considered
The existing Magento site
The platform their previous store was built on.
Chosen
Magento 2
- The latest code and functionality
- Better performance for shoppers
How we did it
Designed for mobile, built for markets
01
Mobile-first design
A high-quality branded design built for mobile first, then scaled up for laptop and desktop.
02
Focused product pages
Reviews, prices and titles without distractions, with the price adjusting as options are chosen.
03
Marketing features
Promotional banners, Google Shopping feeds, sitemaps, search-friendly URLs and Google Analytics.
04
One admin, many markets
The site was duplicated for each target market, all managed from one simple admin area.
The result
Recognisable in every market
Continuity across the market sites makes them recognisable, so content can then be produced for each specific market.


Outgrown your platform?
Planning your next website?
- Google Premier Partner
- Microsoft Advertising Partner
- Since 2002 · 300+ clients




