Case study · Multisite eCommerce
MyStChristopher, a storefront on the LoveSilver multisite
Personalised St Christopher jewellery and keyrings, engraved and hand-finished in the UK. We built the MyStChristopher storefront on the same install as LoveSilver, then brought them together as a multisite.

- Client
- MyStChristopher
- Sector
- Personalised jewellery
- Platform
- Multisite, shared with LoveSilver
- Services
- Design & development
The brief
More storefronts to compete globally
MyStChristopher sells personalised St Christopher jewellery and keyrings, engraved and hand-finished in the UK. It belongs to the same client as LoveSilver, whose website we built.
The goal was to grow their presence and position in the global market, so they needed additional storefronts as part of their strategy.
How we did it
One install, many storefronts
01
Same install as LoveSilver
Built off the LoveSilver install, so customers get the same experience and functionality, originally designed to enhance UX.
02
Local language packs
Each storefront uses the local language pack for the region it serves.
03
Multisite set-up
As each storefront was built, tested and approved, we migrated it into a multisite with LoveSilver.
The result
Easier to run, easier to market
A multisite lets the client tailor products to segmented audiences and market them appropriately, and makes editing and publishing content simpler.


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