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Case study · Multisite eCommerce

MyStChristopher, a storefront on the LoveSilver multisite

Personalised St Christopher jewellery and keyrings, engraved and hand-finished in the UK. We built the MyStChristopher storefront on the same install as LoveSilver, then brought them together as a multisite.

My St Christopher website on desktop
Client
MyStChristopher
Sector
Personalised jewellery
Platform
Multisite, shared with LoveSilver
Services
Design & development

The brief

More storefronts to compete globally

MyStChristopher sells personalised St Christopher jewellery and keyrings, engraved and hand-finished in the UK. It belongs to the same client as LoveSilver, whose website we built.

The goal was to grow their presence and position in the global market, so they needed additional storefronts as part of their strategy.

How we did it

One install, many storefronts

  1. 01

    Same install as LoveSilver

    Built off the LoveSilver install, so customers get the same experience and functionality, originally designed to enhance UX.

  2. 02

    Local language packs

    Each storefront uses the local language pack for the region it serves.

  3. 03

    Multisite set-up

    As each storefront was built, tested and approved, we migrated it into a multisite with LoveSilver.

The result

Easier to run, easier to market

A multisite lets the client tailor products to segmented audiences and market them appropriately, and makes editing and publishing content simpler.

My St Christopher home page
MyStChristopher storefront, full length
The MyStChristopher storefront

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