Case study · Website optimisation
CG Business Consulting, a website ready for marketing
An Irish ISO consultancy came to us for inbound marketing. We first improved their website so it followed SEO best practice and generated leads, then took on their digital marketing.
- Client
- CG Business Consulting
- Sector
- ISO consultancy, Ireland
- Services
- Consultation, design, development, marketing
The brief
Fix the foundation before marketing it
CG Business Consulting helps businesses obtain a range of ISO certifications. They approached us for inbound marketing after a new hire, whom we had worked with before, recommended us.
In our first discussions we highlighted improvements to the website that would lift the performance of all their marketing: a site that encouraged visitors, followed SEO best practice and increased lead generation.
How we did it
Respect the brand, improve the site
01
Full audit
We audited the site so the tone of voice and design cues were kept and improved, and customers would still recognise the brand.
02
Template updates
Updates that tidied the site and made the content more engaging and user-friendly.
03
Key pages
Key pages reviewed for consistency and recent Google updates, with calls to action that move visitors around the site.
The result
A site that wins business
The client was more than happy with the improvements made to the site.
Outcome
A major new client
Thanks to the work, the website landed a huge client for the business.
What came next
Now working on their marketing
Digital marketing
With the website in shape, we now work with CG Business Consulting on their digital marketing.
Your project
Planning your next website?
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