Case study · Website merger
The Supply Chain Consulting Group, two sites merged into one
When Go Supply Chain and Gideon Hillman Consulting merged in 2018, we brought their two websites together into one SEO-safe WordPress site for the new brand.
- Client
- The Supply Chain Consulting Group
- Sector
- Supply chain and logistics consultancy
- Platform
- WordPress
- Services
- Design, development, migration, SEO
The brief
One brand, one website
SCCG is one of the leading supply chain and logistics consultancies, working in the UK, Europe, Asia, Africa and the USA since 2004 for clients including Virgin Media, Sainsbury's, Aldi and the National Trust.
In 2018 Go Supply Chain and Gideon Hillman Consulting merged to create SCCG. The new website had to fit the single brand strategy, move all content from the two old sites without losing SEO, and show the depth of their experience.
How we did it
Merged without losing search
01
Audits
We audited both former websites before the move.
02
SEO-safe migration
All pages, blogs and articles moved across, with 301 redirects to keep their SEO value.
03
Proof of experience
A portfolio of past work, promotional videos, the countries they work in and their previous clients.
04
Clear services
Supply Chain, Logistics and Warehousing presented clearly, with testimonials, featured articles and news.
The result
Easy to navigate, built on experience
A WordPress brochure site where customers can easily find out about SCCG and its services, checked and tested before anything went live.
Mobile-first
Clear on every screen
Services, experience and news are easy to find, whatever device customers use.
What came next
An ongoing partnership
Follow-on project
SCCG in Dutch
A Dutch-language version of the site for SCCG's customers in the Netherlands.
View the projectWordPress support
Maintenance, security updates, backups, SEO audits, content help and training.
Your project
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