Case study · Booking platform

Pay-per-seat private jets, for passengers and their pets

K9 JETS lets people fly by private jet with their pets, one seat at a time. We built the WooCommerce booking system, a secure document portal and the launch marketing. The site took six figures within 24 hours of going live.

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Client: K9 JETS
Sector: Pet-friendly private jet flights
Platform: WooCommerce + custom build
Launched: St Patrick's Day 2023
Services: Design, booking system, CRM, marketing

The brief

Crowd-funded private flights, with pets on board

We already managed Google Ads for Adam Golder's private jet firm, G6 Aviation, so we weren't surprised when he came to us with his next venture: private jets for pets.

K9 JETS sells flights on a pay-per-seat basis, crowd-funding each flight and letting passengers take their pets on board.

The site needed a booking system for choosing a flight, adding seats and giving details of the pets travelling, plus a secure way to upload documents for checks after checkout.

Considered

Documents in the WooCommerce account

Rejected for security: passengers share personal data to complete a booking.

Chosen

An offsite, encrypted upload

Encrypted in the browser with 256-bit AES-GCM
Sent to Adam as a link to review and delete

How we did it

Booking, security and a launch audience

01
Booking journey
A design for each step, then WooCommerce products, categories and checkout extended to capture passenger and pet details.
02
Secure document portal
An offsite form that encrypts documents in the browser, so personal data stays secure.
03
Pre-launch landing page
Prospects registered interest and chose preferred routes, giving Adam his launch routes and a mailing list.
04
HubSpot CRM
We onboarded K9 JETS onto HubSpot, with forms and automated emails to keep customers informed.

The result

Six figures in 24 hours

K9 JETS launched on St Patrick's Day 2023. The audience primed by the launch material responded in droves, and the first flights sold out in no time.

K9 JETS pay-per-seat booking step — The pay-per-seat booking step

Outcome

A fantastic reception

in sales within 24 hours of launch: 6 figuresin sales within 24 hours of launch

Orders flew in, and the booking system handled the volume remarkably well.

What came next

Growing with new routes

New routes and flights
K9 JETS has added new routes and flights due to demand, and gained plenty of media attention.
Booking system improvements
Search and API integrations with third-party vendors have since been added to the booking system.
Bespoke development
Email marketing in HubSpot
HubSpot email keeps the audience up to date with forthcoming flights and new routes.
CRM & email marketing