Case study · WordPress redesign
Jon William Stables, twice as fast on WordPress
A new WordPress brochure site for the equestrian building specialist: a modern design that keeps their traditional image, 200 pages migrated, and page load time halved from 3.4 to 1.7 seconds.
- Client
- Jon William Stables
- Sector
- Equestrian buildings
- Platform
- WordPress
- Content migrated
- 130 blog posts, 70 pages
- Services
- Design, build, migration
The brief
A modern site that still feels traditional
Jon William Stables needed a new WordPress brochure site that would encourage lead generation through an easy-to-use contact form.
The design had to improve the user experience and look modern, while keeping the brand's traditional equestrian image.
All existing content had to move across with minimal disruption, keeping its SEO value.
How we did it
Install, design, build, migrate
01
WordPress set-up
The latest version of WordPress, with essential plugins for SEO, speed optimisation and security.
02
Design
An interactive theme, customised to match Jon William Stables' branding.
03
Build
Essential pages, a blog, social media links and a contact form with entries stored in WordPress.
04
Content migration
130 blog posts and 70 main pages moved across, each with its layout edited individually.
The result
Page load time halved
The client now has a modernised website with improved functionality and speed, for a better user experience.
Outcome
Faster for every visitor
- average page load before
- 3.4saverage page load before
- average page load after
- 1.7saverage page load after
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