Case study · Branding and website
Chan Jeer Orthopaedics, a new identity and website
Consultant trauma and orthopaedic surgeon Chan Jeer specialises in knee surgery and sports medicine in Kent. We created his wordmark logo and a calm, clear WordPress site for new and existing patients.
- Client
- Chan Jeer Orthopaedics
- Sector
- Orthopaedic surgery, Kent
- Platform
- WordPress
- Services
- Branding, design, development
The brief
An online presence for new and existing patients
Chan Jeer asked us to create a new site to promote his orthopaedic practice, where new and existing patients could find out more about him, his experience and the treatments available.
Alongside the website he needed a visual identity his clients would recognise, which he could also use on his business stationery.
How we did it
Identity first, then the site
01
Wordmark logo
After exploratory research with the client, our designer produced a wordmark-style logo.
02
Calm, clean design
A minimal colour palette, duotone imagery and generous white space to guide visitors through the site.
03
Clear treatment pages
Treatments and surgical procedures set out clearly, with calls to action throughout.
04
WordPress build
A robust platform for ongoing management, new content and further functionality.
The result
A practice site with a calm feel
The logo and website design met with beaming admiration from the client.
Your project
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