Results Driven PPC Agency
Maximise your ROI with the assistance of a Google Premier Partner with over 20 years of experience. We create high-converting ad campaigns, precise audience targeting, and cost-efficient bidding strategies to drive instant, quality traffic.
Strategic PPC assessment
ExtraDigital is a Google Premier Partner
We’re a Google Premier Partner that demonstrates our knowledge of the platform through exam certification and our drive to stay up-to-date with the latest product knowledge from Google.
Our PPC Management Process
We apply a structured, data-led process designed to improve efficiency, conversion performance and return on ad spend, whether you are refining an existing campaign or launching PPC for the first time.
Each engagement begins with a detailed review of your activity and commercial objectives. Where campaigns already exist, our PPC experts focus on identifying missed opportunities, inefficiencies and structural issues that limit performance.
This initial review typically includes:
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Keyword and search intent analysis
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Competitor and market landscape assessment
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Analytics and conversion tracking validation
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Landing page relevance and quality review
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Ad copy effectiveness and alignment with intent
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Initial campaign optimisation and restructuring where required
Why Pay-Per-Click advertising?
As AI-driven search experiences increasingly replace traditional organic listings, paid search has become a more critical route to visibility. PPC allows businesses to maintain prominence when organic reach is reduced or reshaped by AI-generated results.
Pay-per-click advertising places your business in front of high-intent audiences at the moment they are searching for products or services like yours. You only pay when someone clicks your ad, giving you control over spend, messaging and performance.
For businesses with carefully managed budgets, PPC provides flexibility and speed. Campaigns can be launched quickly, paused when demand is met, and adjusted as market conditions change. This level of control is increasingly important as organic opportunities become less predictable.
However, as competition intensifies and AI-driven search environments evolve, achieving strong returns from PPC depends on precise targeting, strong data signals and experienced campaign management. Without this, paid visibility can quickly become inefficient.
Assess how PPC can protect and grow visibility as AI-driven search evolves
What's involved in effective PPC Management?
Successful PPC management depends on ongoing analysis, precise optimisation and consistent attention to detail. Campaigns that are set up and left to run quickly lose efficiency as competition, search behaviour and platform algorithms change.
Strong performance comes from continually refining keyword strategy, bidding logic, account structure and conversion data to ensure budget is focused on activity that delivers measurable return.
Whether you are refining an established campaign, expanding into new ad groups or launching PPC for the first time, our specialists apply a structured, performance-led approach designed to improve ROI over time.
As a Google Premier Partner ExtraDigital meets Google’s highest standards for account performance, spend management and technical expertise, giving you confidence that your campaigns are managed to best practice.
Each month our PPC Management focuses on performance and ROI
As AI-driven search and automated bidding continue to change how paid search works, effective PPC management requires continuous optimisation, accurate data and clear commercial intent. Our monthly approach is designed to protect efficiency and improve return, not just maintain activity.
Get a senior specialist review of your PPC structure, spend efficiency and growth potential.
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Keyword Strategy and Search intent control
We continuously refine keyword coverage and search intent targeting to ensure spend is focused on traffic that converts. This includes analysing search behaviour, competitor activity and historical performance, while removing waste from low-value terms.
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Ad testing aligned to conversion signals
We test and refine ad copy to improve relevance, engagement and conversion performance. This includes structured testing of messaging and formats, alongside review of landing page alignment to ensure clicks turn into enquiries or sales.
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Budget allocation based on return
Budgets are actively managed to prioritise campaigns, keywords and audiences that deliver the strongest return. We adjust bids and spend allocation based on performance data, not volume, ensuring budget supports commercial outcomes.
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Ongoing campaign optimisation and refinement
Campaign structures, settings and performance signals are reviewed regularly to maintain efficiency as competition, platforms and AI-driven auctions evolve. This ongoing optimisation is critical to sustaining results over time.
Our Customers Say
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Clients
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Please be sure to tell us as much about your project as possible. Once we have received your enquiry, a member of our experienced team will get back to you to discuss your requirements.