Location strategy
Town, radius and county targeting with bid adjustments based on where your profitable customers actually are.
PPC agency Kent
PPC management for Kent businesses that need leads, not just clicks
We plan and manage paid search and paid social for Kent companies selling locally, nationally and overseas. Campaigns are built from your margins and lead values, then managed by specialists at our Discovery Park office.
- Google Premier Partner and Microsoft Advertising Partner
- Local, regional and national targeting from one account
- Senior specialists, no account handed to juniors
- Free PPC audit for Kent advertisers
PPC across Kent’s very different markets
Kent is not one market. A trades business in Thanet, a professional services firm in Maidstone and a manufacturer near Ashford serving the whole UK need completely different targeting, budgets and measurement. Radius targeting around a single town, county-wide campaigns and national campaigns often sit side by side in one account.
We start with what a lead or sale is worth to you, then structure campaigns so budget goes where it returns most – whether that is ‘near me’ searches around your premises, high-intent searches across the South East, or Shopping and Performance Max for an online store.
Store visits, calls and form enquiries are tracked separately, so you can see what PPC contributes to footfall as well as online conversions.
What PPC management includes
Search and Performance Max
Keyword-led search for intent, Performance Max and Shopping where products or store visits matter.
Microsoft Advertising
Bing and Microsoft network campaigns run alongside Google from the same strategy and tracking.
Paid social
Meta and LinkedIn campaigns for Kent audiences, coordinated with search so messaging and budgets line up.
Call and visit tracking
GA4, call tracking and store-visit measurement so local enquiries are counted properly.
Landing pages
Our developers build or improve landing pages, so paid traffic lands on pages that convert.
Want the full detail? Our national PPC service covers our approach in depth.
Work for Kent and UK clients
+51% in-store visits
eCommerce PPC for a Kent furniture retailer
Search and Performance Max for a Kent retailer with two stores: 84% more conversions and a 42% lower cost per conversion.
View case studyTourism advertising for Visit Kent
Paid search awareness campaigns to increase brochure and event literature enquiries for Kent’s tourism body.
View case studyGoogle Ads Shopping for Farm Marketplace
Long-running Shopping campaigns for an ecommerce client, with CTR up 41% and conversions up 21%.
View case studyBased at Discovery Park, working across Kent
Our team works from Innovation House at Discovery Park, Sandwich. We meet clients here and around the county, and work with businesses in Canterbury, Maidstone, Ashford, Thanet, Dover and Folkestone, as well as across the UK and overseas.
Visiting our officeFrequently asked questions
Do you offer a free PPC audit for Kent businesses?
Yes. A senior specialist reviews your account structure, wasted spend, tracking, targeting and landing pages, then explains the main opportunities. There is no obligation.
What budget do we need for PPC in Kent?
It depends on how competitive your searches are and how far you want to reach. Local service campaigns can work on modest budgets; national ecommerce needs more. We recommend a budget after looking at search demand and your lead values.
Can PPC drive visits to our shop or showroom?
Yes. Our work for a Kent furniture retailer with two stores increased in-store visits by 51% year on year, alongside more online conversions.
Is this different from your Google Ads page?
This page covers paid media as a whole – Google, Microsoft and paid social. Our Google Ads Kent page goes into Google-specific work such as Shopping, Performance Max and account rescues.
More from our Kent team
Next step
Find out where your Kent PPC budget is being wasted – and where it should go.
- Google Premier Partner
- Microsoft Advertising Partner
- Since 2002 · 300+ clients