Visit Kent
Kent’s tourism body
Tourism advertising for Visit Kent
Paid search awareness campaigns to increase brochure and event literature enquiries for Kent’s tourism body.
- Paid search
Google Ads agency Kent
Campaigns judged on enquiries and revenue
Established 2002
Discovery Park, Sandwich
Google Ads management from a Kent Google Premier Partner
Google Ads rewards accounts that are structured and measured properly. We set up, rebuild and manage Google Ads for Kent businesses, from local service campaigns to national Shopping accounts.
- Google Premier Partner status
- Search, Shopping, Performance Max and YouTube
- Conversion tracking checked before spend is scaled
- Managed from our office in Sandwich
Where budget leaks
Why Google Ads accounts underperform
Most of the Google Ads accounts we review have the same problems: broad match keywords left unchecked, Performance Max spending on brand searches, conversion actions that count the wrong things, and location settings that show ads to people outside the area a business can serve.
For Kent businesses, the location issue is especially common. Google’s default ‘presence or interest’ setting can show ads to people who are only interested in Kent rather than in it. We tighten targeting, separate local and national intent, and set bids by how valuable each area is.
Everything your account needs
Google Ads services
Account audits and rebuilds
A structured review of keywords, match types, negatives, bidding and tracking, then a rebuild where it is needed.
Shopping and Merchant Center
Feed optimisation, product grouping and Shopping campaigns for Kent retailers and online stores.
Performance Max
Asset groups, audience signals and brand exclusions so automation works for you rather than against you.
Local search campaigns
Call-focused ads, location assets and radius targeting for service businesses covering parts of Kent.
Conversion tracking
GA4, Google Tag Manager and enhanced conversions set up so Smart Bidding learns from real enquiries.
YouTube and Demand Gen
Video and discovery campaigns when awareness in Kent or nationally will feed search demand.
Want the full detail? Our national PPC service covers our approach in depth.
Farm Marketplace · Ecommerce / farm supplies marketplace
- Increase in return on ad spend
- 105%
- Increase in click-through rate
- 41%
Month-on-month results a year into managing the account. Conversions rose 21% over the same period.
Client results
Work for Kent and UK clients
Farm Marketplace first came to us for CS-Cart development, then asked us to grow its Google Ads account. Its products are central to revenue, so an effective Shopping campaign was the priority.
What we changed for Farm Marketplace
- Reviewed the account and optimised campaigns, with Google Shopping as the main focus
- Ran Dynamic, Search and Display Remarketing campaigns alongside Shopping
- Prepared for Google replacing Smart Shopping with Performance Max
Local projects
Selected Kent case studies
All case studies
01 / 09
Dream Days
Indian wedding catering and planning, Kent
Local SEO for Kent wedding planners
Website traffic doubled in one year and leads rose fivefold.
- Local SEO
Orbital Mailing
Mailing services, Kent
Local SEO for Orbital Mailing
Local on-page work, citations and a verified Business Profile to lead Kent searches such as ‘mailing services in Kent’.
- Local SEO
Canterbury Food Bank
Charity, Canterbury
Website redesign for Canterbury Food Bank
A complete redesign for a Canterbury charity working with partner organisations across Kent.
- Web design
- Development
Stour Academy Trust
Sturry and Hersden schools, Kent
Responsive websites for Kent schools
One of the first responsive school websites in Kent, for Sturry and Hersden schools in the Stour Academy Trust.
- Responsive design
Exploring Kent
Information site for visitors and residents
Web design for Exploring Kent
Information architecture and design for a site serving visitors to Kent and people who live here.
- Web design
- Branding
Kent tree surgeon
Tree surgery and horticulture
Website for a Kent tree surgeon
A redesign to reflect a growing Kent horticulture business and win more local work.
- Web design
Kent crafts retailer
Online crafts shop
Magento development for a Kent crafts retailer
Replatforming a Kent crafts shop so the team could bulk upload products and improve the store.
- Magento
- Development
Kent catering equipment supplier
Ecommerce
Responsive rebuild for a Kent catering equipment supplier
Replacing old code that was driving up maintenance costs with a conversion-led responsive build.
- Responsive design
- Development
Your local team
Based at Discovery Park, working across Kent
Our team works from Innovation House at Discovery Park, Sandwich. We meet clients here and around the county, and work with businesses in Canterbury, Maidstone, Ashford, Thanet, Dover and Folkestone, as well as across the UK and overseas.
ExtraDigitalUnit 3, Ground FloorInnovation House, Discovery ParkRamsgate Road, SandwichKent CT13 9ND
Case studies
Serious work, measured commercially
All case studies
01 / 05
Kent furniture retailer
Two stores and an extensive ecommerce site
51%
More in-store visits
eCommerce PPC for a Kent furniture retailer
Search and Performance Max for a Kent retailer with two stores: 84% more conversions and a 42% lower cost per conversion.
- Search
- Performance Max
Nordic activewear manufacturer
International ecommerce
162%
Increase in ROAS, now 7.6
1 Month eCommerce Google Ads Results
Norwegian and Swedish Google Ads accounts were cleaned up and restructured in the first month, removing wasted spend such as ads pointing to 404 pages. Account spend fell 65% while conversion rate rose to 2.2%.
- Google Ads
- International
Enterprise IT software company
B2B managed file transfer software
91%
ROI from the top ad group
B2B Lead Generation from Google Ads
We audited the existing Google Ads account, agreed the action points with the in-house team, then took over monthly management to win better-quality business leads.
- Google Ads
- B2B lead generation
High-value products retailer
Ecommerce, seasonal campaigns
180%
More site traffic, same ad spend
Seasonal PPC Success – Improving ROI
The Google Ads account was restructured with extra campaigns for each product type, image ads and seasonal copy. Traffic rose 180% during the Christmas campaigns, and enquiries rose at a much lower cost per enquiry.
- Google Ads
- Seasonal
F1 Authentics
Ecommerce / motorsport memorabilia
38%
Higher ROI in one month
PPC success for F1 Authentics
Intensive PPC management from mid-May lifted ROI month after month. Sales grew from 2 to 48 between May and July, with 729 optimisations in the first four months.
- Google Ads
- Ecommerce
Selected clients
Good to know
Frequently asked questions
What does being a Google Premier Partner mean?
Premier Partner is a status awarded by Google to partner agencies. You can verify our status through the link on our accreditations page.
Can you take over our existing Google Ads account?
Yes. We keep your account history, audit it, and fix structure and tracking before making large changes, so performance is not disrupted.
How quickly will we see results?
Tracking and structural fixes often improve efficiency within weeks. Smart Bidding needs conversion data to settle, so most accounts are judged over the first two to three months.
Do you lock us into long contracts?
We work on clear monthly terms. You own your Google Ads account and its data.
Still have a question?
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Local SEO, technical SEO and content, judged on enquiries rather than rankings.
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Shopify design, development, migrations and Google Shopping, since 2010.
Next step
Get a senior specialist’s view of your Google Ads account.
- Google Premier Partner
- Microsoft Advertising Partner
- Since 2002 · 300+ clients