ExtraDigital have managed many paid search campaigns within the tourism industry. These include Tourism Advertising PPC campaigns for hotels (independent and chain), for guest houses or bed and breakfast places.
We have also run paid search campaigns for Tourism Agencies, regional visitor centres, and event organisers. Some of these have involved supporting SEO work, and others have been standalone PPC campaigns.
Tourism Advertising using PPC for Events, or Bookings has the important point that once a date has passed, the product (the booking) is gone, so products (bookings) have a fixed shelf life. Paid campaigns can be used to generate interest in an area, generate enquiries for brochures, or send visitors through to make a reservation or booking.
Below are some examples of the paid search campaigns we have provided for clients within the tourism industry.
Tourism Advertising for Regional Tourist Areas
We have worked with Visit Kent and Visit Lincolnshire on awareness campaigns to increase enquiries for brochures and event literature. These campaigns have usually been in conjunction with offline poster campaigns (on railways) and in magazines, and we have provided the PPC setup and management. These campaigns have been local to the UK and abroad, often targeting specific countries.
Tourism Advertising PPC campaigns for groups of hotels
We have worked with groups of hotels, such as Handpicked Hotels or Hotels in Holland, to advertise specific types of breaks, facilities, or offers across a range of individual hotels. We’ve worked with hotels in many countries.
We’ve provided similar paid advertising for groups of guest houses or holiday cottages, usually on a regional basis, such as in Cornwall. The campaigns include both general paid advertising for the type of accommodation and specific advertising to individual guest houses or cottages.
On a smaller scale, we have provided paid search advertising for individual guest houses or holiday accommodation. This works well as it is very targeted to specific audiences.
Paid search for the tourism sector is very seasonal, and long-term expertise is helpful. Many of the online keyword tools review trends over the last few months, but in tourism, you are better off reviewing data from a similar season last year and two years ago to see the seasonally relevant keywords.
