Seasonality
Demand peaks and troughs, so campaigns and budgets have to move with the booking calendar.
Travel marketing agency
Travel marketing that turns interest into bookings
We help tour operators, destinations, hotels and booking platforms reach travellers at the right moment, handle seasonal demand and convert more of their website visitors into bookings.
Some of the brands we've worked with
The challenge
How travel buying has changed
Travellers have more choice than ever and want experiences that feel personal, memorable and easy to find. Journeys are fragmented across devices and platforms.
International travellers
Visitors plan in their own language and compare you with options from home.
Fragmented journeys
Inspiration, research and booking happen on different channels over weeks.
Conversion
Interest means little without a clear, quick booking path on mobile.
Our experience
Our approach for travel businesses
We focus on three areas: attracting the right audience with SEO, paid ads and content; engaging customers through social media, email and personalised experiences; and optimising your website and campaigns to convert interest into bookings.
We have designed and built websites for Lake District Tours, including interactive tour mapping, and for holiday and tourism businesses such as Exploring Kent.
- Attract the right travellers
- Engage through social and email
- Drive bookings and conversions
International
Reach travellers in their own language
Our native-speaking team creates search, social and website content for the markets your visitors come from.
Our multilingual team- French
- German
- Spanish
- Arabic
- Chinese
- Russian
Services
Travel marketing services
Timed to the booking calendar and measured on bookings.
SEO
Destination and experience pages that rank during planning.
PPC
Seasonal paid search and remarketing for bookings.
Paid & organic social
Inspiring content and ads for travellers.
Multilingual
Campaigns in the languages your visitors speak.
Booking websites
Fast websites with clear booking journeys and maps.
Website & technology
Lake District Tours
A website for guided sightseeing tours with interactive mapping that helps visitors choose and book the right tour.
Case studies
Travel and tourism case studies
Websites and campaigns for tourism and holiday businesses.
Design
Lake District Tours website design
Website design for the tourism industry- At ExtraDigital we know the importance of making sure that your website is designed to your exact requirements.
- Design
Development
Lake District Tours Mapping
We designed & built customised maps in multiple languages for a tour provider in the Lake District that resulted in a large influx of new clients.
- Development
PPC
Tourism Advertising – PPC Case Studies
With tourism themes being highly searched for, ExtraDigital take a look at some of our varied experiences in Tourism Advertising using PPC.
- PPC
Travel Marketing Agency
Plan your next season of bookings with us
- Google Premier Partner
- Microsoft Advertising Partner
- Since 2002 · 300+ clients