Case study · Japanese and Chinese websites
Lake District Tours, booked from Japan and China
A sightseeing tour company in the Lake District. We redesigned their site in Japanese and English, then built and translated a Chinese site with online booking, and bookings from both countries grew greatly.
- Client
- Lake District Tours
- Sector
- Guided sightseeing tours
- Languages
- English, Japanese, Chinese
- Services
- Design, development, translation
The brief
More visitors from Japan, then China
Lake District Tours runs guided sightseeing tours of the Lake District.
They first asked us to redesign their website in Japanese and English to increase enquiries from Japan. A few years later, they asked us to build and translate a Chinese website too.
How we did it
Built to turn interest into bookings
01
Japanese and English site
A redesign full of photos and testimonials from existing tours, to win enquiries from Japan.
02
Chinese site
Built and translated by us, with links to a booking and reservation system.
03
Interactive maps
Maps of each tour route, with the highlights and a photo of every stop.
The result
Visitors and bookings up
Both sites brought the business new customers from the markets they targeted.
Outcome
Greatly increased bookings
The Japanese site was very successful, with visitor numbers and bookings greatly increased.
After the Chinese site launched, business grew greatly with bookings from China.
Going multilingual?
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