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Case study · Joomla to WordPress

FDS Consult, traffic nearly doubled

Fire safety consultants for some of the UK's largest developments. We moved their dated Joomla site to a responsive WordPress site, cutting the bounce rate by 15% and nearly doubling traffic.

FDS Consult website by ExtraDigital
Client
FDS Consult
Sector
Fire safety consultancy
Platform
Joomla → WordPress
Services
WordPress design & development

The brief

Dated, bouncing and hard to use

The FDS Group provides fire safety consultancy for some of the largest developments in the UK. They asked us to rebrand fdsconsult.com to better show their work and the type of projects they take on.

The site looked dated and had a high bounce rate. It was built on Joomla, which was hard to use and lacked the latest SEO and responsive features.

Considered

Joomla

Outdated, hard to use, and missing modern SEO and responsive features.

Chosen

WordPress

  • A platform the team already knew
  • Custom modules for extra functionality

How we did it

Research, redesign, migrate

  1. 01

    Persona research

    Research and analysis of the target audiences.

  2. 02

    Responsive redesign

    Clear calls to action, webinar sign-ups, an intuitive case studies section and the scale of their work.

  3. 03

    Content migration

    Content moved from Joomla to WordPress and optimised for SEO.

  4. 04

    301 redirects

    Redirects in place so existing links and rankings carried over.

The result

More than lived up to expectations

Target sign-ups were more than achieved.

Outcome

After the relaunch

lower bounce rate
15%lower bounce rate
website traffic, nearly doubled
~2×website traffic, nearly doubled

Your project

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