Case study

Facebook PPC Advertising

We have achieved fantastic results in managing Facebook advertising for a language school that needed to attract global clientèle in multiple languages

Book a strategy call See the results

Services: PPC

Key results

Significant increase in site traffic during the campaign, increase of 80%: 80%Significant increase in site traffic during the campaign, increase of 80%

Overview

The Project

Multilingual PPC management on Facebook for English school. Management of various multilingual campaigns on Facebook, including, English, German, French, Spanish, Chinese, Arabic and Japanese. Two separate campaigns, one which focused on the summer courses and another which focused on University courses.

The challenge

Target

To achieve clicks through to the website and increase leads by targeting the correct type of people.

The solution

We spoke to client about the type of people they want to target eg age, interests and specific locations. We then constructed a generic advertisement that was then translated into the different languages. The image was also quite important as this is what grabs people’s attention initially. We decided to go with a Union Jack picture that would instantly mean people know what the advertisement is about, England!

The two campaigns were then launched across all languages and monitored on a constant basis. It is important to monitor the campaign so you can edit things specifically. For example, the wordings on specific advertisements were changed in order to attract more people to click.