Case study
Web Design Case Study – Tree Surgeon Website
Web Design Case Study from leading online marketing agency on website design for a local tree surgeon - the client's needs, our approach and the results.
- Services
- Design
Overview
This Kent tree surgeon and horticulture company wanted to improve their current website in order to better reflect their growing business and help them to attract more large-scale, corporate clients.
The solution
Tree Surgeon Web Design: Approach
We carried out both market and keyword research to ensure a website that was search engine optimised from the code level up for a suitable range of tree surgery and horticultural key phrases in order to assist with marketing the business on an ongoing basis. The client provided a logo designed by a third party to form the basis of the new design.
- Keyword research around tree surgery and horticulture to optimise website at the code and initial content level for relevant key phrases
- End user research and analysis into desired look and feel for a large company’s horticulture website in Kent catering to corporate clients
- Selection of imagery appropriate to the company and target market
- Transfer and optimisation of existing copy and content onto the new website built on the ExtraCMS
- Development of simple lightbox based gallery of past work
The results
Tree Surgeon Web Design: Results
These are captures taken from the finished website when it went live, showing the main homepage design, tree shaping page and gallery page. Click to enlarge.
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The original website was small, homemade and had no proper content management system so was very difficult to edit. This is how the website originally looked (click to enlarge).
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15%Increase in page/session
21%Boost in pages per visit
35%Average monthly increase of around 35% in total revenue when compared to previous year with the old website