Case study
Web Design Case Study – Retail Consultancy
Case study from leading online marketing agency on website design for a corporate retail consultancy firm - the client's needs, our approach & the results.
- Services
- Design
Overview
This leading retail consultancy division had been without a website for a long period of time and needed to restore a strong online presence. The site needed to reflect their professional, corporate nature and emphasise the leading position of the firm in their respected field.
The solution
Retail Consultancy Web Design: Approach
We carried out extensive market and keyword research to ensure a website that was search engine optimised from the code level up. Our research gave us insight into the retail consultancy sector to better enable us to produce compelling, optimised copy. The client provided a logo designed by a third party as a guideline for the branding and new design.
- Extensive keyword research around retail consultancy and category management to optimise website at the code and initial content level for relevant key phrases
- Selection of imagery appropriate to the company and target market
- A comprehensive draft design portfolio of six designs produced showing variation in each design.
- Consultative meetings and initial design presentations to present research and analysis into desired aims and objectives of the retail consultancy website.
- Copywriting of 18 optimised pages with relevant imagery
- Development of interactive infographic as an innovative way of displaying information.
The results
Retail Consultancy Web Design: Results
These are captures taken from the finished website when it went live, showing the main homepage design and an inside page
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15%Increase in page/session
21%Boost in pages per visit
35%Average monthly increase of around 35% in total revenue when compared to previous year with the old website