WooCommerce
WooCommerce development
WooCommerce stores built to convert and built to last
WooCommerce is flexible, but high-performing stores need more than a theme and a pile of plugins. We design and develop WooCommerce websites for businesses that need custom functionality, complex product structures and integrations – built by in-house UK developers, structured for conversion and maintainable as the store grows.
- Bespoke WooCommerce design and development
- Custom functionality and third‑party integrations
- Performance, security and maintainability at scale
- Conversion‑led product discovery and checkout design
Built for revenue
What we provide
WooCommerce design and build, custom functionality, complex product and variation structures, third‑party integrations, performance optimisation and ongoing support.
Design focuses on the parts of the store that decide revenue: category structure, product discovery, page layout and checkout. Development supports the design so the store stays fast under load.
Every build is planned with maintainability, security and future expansion in mind, because most WooCommerce problems we inherit come from short-term decisions.
Discuss your store requirements
Why ExtraDigital
Why choose ExtraDigital for WooCommerce
One UK team designs, builds and supports your store, with SEO and PPC specialists alongside.
- In-house WooCommerce developersYour store is built by our own UK specialists, with quality assurance aligned to ISO 9001 standards.
- Built for conversionUX strategy and interface design applied to browsing, evaluating and buying across mobile and desktop.
- Complex requirements welcomeCustom product structures, B2B pricing scenarios, integrations and bespoke functionality rather than plugin workarounds.
- Performance at scaleStores built to stay stable under load, with speed treated as a commercial issue rather than a technical nicety.
- Search visibilityTechnical SEO, URL structure and content hierarchy planned during the build, with redirects handled on redesigns.
- Support after launchMaintenance plans, security updates and continued optimisation from the same team that built the store.
How we deliver
A structured approach to WooCommerce
We deliver WooCommerce projects through a defined, agile framework with clear milestones and documented decisions, so technical quality is maintained and stakeholders keep visibility.
Discuss your WooCommerce project01
Discovery
Products, customers, operations, integrations and the commercial targets for the store.
02
UX and structure
Category architecture, filtering, product templates and checkout flow.
03
Design
Interface design informed by user behaviour and market expectations.
04
Development
In-house build with custom functionality and integrations, QA throughout.
05
SEO and tracking
Search foundations, redirects and ecommerce tracking implemented before launch.
06
Testing and launch
Transaction, device and load testing, then a controlled go-live.
07
Optimisation
Conversion improvements and ongoing technical support.
Client results
What a WooCommerce build did for K9 JETS
K9 JETS · Pet-friendly private jet flights
- in sales within 24 hours of launch
- 6 figures
- in sales within 24 hours of launch
- first flights at launch
- Sold out
- first flights at launch
We built the WooCommerce booking system, a secure document portal and the launch marketing for K9 JETS, which sells private jet seats to passengers flying with their pets. It launched on St Patrick's Day 2023, and the booking system handled the volume as orders flew in.
What you get
Commercial outcomes
- Improved conversion rate across mobile and desktop
- Reduced checkout abandonment through clearer journeys
- A faster, more stable store under real traffic
- Lower maintenance risk from fewer plugin dependencies
- Search visibility retained or improved after a redesign
- Room to add products, markets and functionality later
eCommerce projects
Selected work
Booking platform
K9 JETS
Pay-per-seat private jet booking for passengers and their pets.
WooCommerce · Booking system
Online shop
Avlaki
Organic extra-virgin olive oil shop, with a follow‑on brand refresh.
Magento to WooCommerce migration
Online shop
MyStChristopher
Personalised jewellery store, built on the same multisite as LoveSilver.
Multisite · Design · Build
Selected clients
Good to know
Frequently asked questions
Why not just use a WooCommerce theme?
Themes are fine for simple stores. Once you have complex product structures, integrations or meaningful traffic, theme and plugin stacking tends to cost you speed, stability and conversion. We build what the store needs instead.
Is WooCommerce suitable for larger catalogues?
It can be, with the right build and hosting. We will tell you if your catalogue, order volume or integration requirements would be better served by another platform.
Can you fix a slow or unstable WooCommerce site?
Yes. We audit plugins, queries, hosting and theme code, then prioritise the changes that improve speed and stability without breaking functionality.
Do you support WooCommerce after launch?
Yes. Our UK team offers maintenance plans and ad-hoc support covering updates, security and ongoing development.
Can you improve our WooCommerce conversion rate?
That is usually where we start: product discovery, category structure, page layout and checkout flow, informed by analytics rather than assumptions.
Still have a question?
Next step
Building or improving a WooCommerce store? Let's look at what it needs.
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