What is a Multilingual Agency?
If you are considering expanding your website to other languages, a multilingual agency will help you establish your brand and generate sales in new markets.
Having a team who understands the local culture and language is the key to building trust with your new target audience. This brings us to the first reason why a multilingual agency will help your business succeed in new markets.
1. Authenticity is Key
Employees at a multilingual agency play an essential role in helping expand your business abroad. They have an understanding of the history and culture of your target audience and foster a greater understanding of how to come across more authentically with them.
2. First Language
To communicate with a new market, you need to be able to speak their language. Simple translations will not do. Native speakers are able to translate your business contextually, the literal translation might not always be what people say or search for. So, if you do not consider the local language, you might not even be showing up in SERPs for your target country!
3. Part of a Bigger Strategy
Working with a multilingual digital agency is the most efficient way to implement a multilingual marketing strategy. Working in international marketing means we have the experience to spot opportunities - our team are able to give you personalised advice and distinct solutions adapted to your needs and your new target audience.
4. Good Tools & Good ROI
Marketing tools come with a price tag. The most performing ones especially. This cost can even come as a shock to smaller businesses. Luckily, at ExtraDigital, we work with a portfolio of clients and have access to many of these cool tools. Additionally, not only does the team member perfectly know the language, but they’ll also know how to use these and get the most out of them to cover your geo-specific objectives.
5. Knowledge of foreign platforms
English isn’t the only language used for online marketing. A multilingual agency will take charge of the whole strategy avoiding the number of contact points. I.e. for a German client, ExtraDigital might suggest using Xing instead of LinkedIn. Xing is used in the DACH regions of Germany (D), Austria (A), and Switzerland (CH). It’s got 17M members alone in Germany as opposed to 10M for LinkedIn.
Here at ExtraDigital, our international staff have a vast experience in both Multilingual and Marketing, and we are more than happy to advise you on the best strategy for your business! If you are interested, get in touch via the contact form below.
