Blog

News and insights from ExtraDigital, a marketing agency based in Kent.

Marketing & Web Development for 20+ years

Zero-click content & SERP capture in 2025/2026

Zero-click content & SERP capture in 2025/2026

17 December 2025

The New Search Reality Search used to be simple; the goal of SEO was to drive more clicks to your website. But in 2025, the …

Read More
What Does Mobile-First Mean in Web Design?

What Does Mobile-First Mean in Web Design?

12 December 2025

It’s a popular term these days, but what does mobile first really mean? While some mistakenly think it’s about prioritising a specific audience over another, …

Read More
Turn Your Employees into Your Strongest Brand Advocates on LinkedIn

Turn Your Employees into Your Strongest Brand Advocates on LinkedIn

11 December 2025

Read our latest recommendations on how to beat the TikTok algorithm and go viral in 2024. Boost your reach and engage your brand’s audience with …

Read More
Digital Content Creation for Brand Engagement

Digital Content Creation for Brand Engagement

2 December 2025

What does the future of digital content creation look like? Follow these tips to redefine and elevate your brand engagement.

Read More
The Overlooked Power of Retargeting: Maximising Conversions Without Increasing Ad Spend

The Overlooked Power of Retargeting: Maximising Conversions Without Increasing Ad Spend

20 November 2025

Most brands spend heavily to attract new visitors but overlook the fastest way to grow: re-engaging people who already showed interest. Retargeting, also known as …

Read More
Print vs Digital: Adapting Graphic Design

Print vs Digital: Adapting Graphic Design

20 November 2025

If you’re a multilingual business, read up on how to use security and trust seals to build trust in your brand’s website on a global …

Read More
Black Friday & Holiday Marketing – Winning the Peak Season

Black Friday & Holiday Marketing – Winning the Peak Season

14 November 2025

As we step into the heart of the Black Friday and holiday marketing season, the atmosphere couldn’t be busier. Competition is fierce, ad costs are …

Read More
International Digital Marketing: How to Win Customers Across Borders

International Digital Marketing: How to Win Customers Across Borders

12 November 2025

When considering multilingual marketing, you must understand your audience – Cultural nuances, Localised platforms, Keyword Research & Good quality localisation.

Read More
BrightonSEO 2025: AI SEO, Conversations Over Keywords and the Future of Search

BrightonSEO 2025: AI SEO, Conversations Over Keywords and the Future of Search

3 November 2025

BrightonSEO once again delivered the latest thinking on the evolving search landscape. This year, AI dominated the conversation. Every talk, panel and discussion pointed to …

Read More
Generative Engine Optimisation (GEO): How to Get Your Content Featured in AI‑Powered Search

Generative Engine Optimisation (GEO): How to Get Your Content Featured in AI‑Powered Search

29 October 2025

Introduction AI-powered search is rewriting the rules of visibility. Platforms like Google’s Search Generative Experience (SGE), Perplexity, and ChatGPT now deliver instant, summarised answers directly …

Read More
From Clicks to Customers: How a Strategic Digital Marketing Funnel Boosts ROI

From Clicks to Customers: How a Strategic Digital Marketing Funnel Boosts ROI

21 October 2025

A digital marketing funnel is the structured journey that leads users from initial interest to final purchase, optimising conversion at each stage. In this article, …

Read More
Why TikTok Shop Could Be Your Brand’s Biggest Growth Channel

Why TikTok Shop Could Be Your Brand’s Biggest Growth Channel

15 October 2025

The Rise of Social Commerce Social media is ever evolving, and with that, social commerce is also growing rapidly. Consumers are no longer just browsing …

Read More

Join over 300 happy customers