Blog

News and insights from ExtraDigital, a marketing agency based in Kent.

Marketing & Web Development for 20+ years

Is Your Business AI-Ready?

Is Your Business AI-Ready?

1 January 2026

AI has moved quickly from a buzzword to a priority. Most businesses are no longer asking if they should use AI but where, how, and …

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How to Choose the Right Digital Marketing Agency for Your Business

How to Choose the Right Digital Marketing Agency for Your Business

30 December 2025

Finding a digital agency that suits your business requirements can seem to be quite an arduous task. However, as not every agency is suitable for …

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Why Face-to-Face Still Matters in Digital Marketing

Why Face-to-Face Still Matters in Digital Marketing

23 December 2025

Digital tools are essential in our industry. We rely on them every day. But the truth is simple. The best marketing still comes from real …

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Zero-click content & SERP capture in 2025/2026

Zero-click content & SERP capture in 2025/2026

17 December 2025

The New Search Reality Search used to be simple; the goal of SEO was to drive more clicks to your website. But in 2025, the …

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Optimising PPC and Paid Social Conversion Rates

Optimising PPC and Paid Social Conversion Rates

14 December 2025

We’ve all been there, you put time and budget into campaigns, refine your messaging, and launch your ads, but your PPC conversion rate isn’t where …

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What Does Mobile-First Mean in Web Design?

What Does Mobile-First Mean in Web Design?

12 December 2025

It’s a popular term these days, but what does mobile first really mean? While some mistakenly think it’s about prioritising a specific audience over another, …

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Turn Your Employees into Your Strongest Brand Advocates on LinkedIn

Turn Your Employees into Your Strongest Brand Advocates on LinkedIn

11 December 2025

Read our latest recommendations on how to beat the TikTok algorithm and go viral in 2024. Boost your reach and engage your brand’s audience with …

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Digital Content Creation for Brand Engagement

Digital Content Creation for Brand Engagement

2 December 2025

What does the future of digital content creation look like? Follow these tips to redefine and elevate your brand engagement.

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The Overlooked Power of Retargeting: Maximising Conversions Without Increasing Ad Spend

The Overlooked Power of Retargeting: Maximising Conversions Without Increasing Ad Spend

20 November 2025

Most brands spend heavily to attract new visitors but overlook the fastest way to grow: re-engaging people who already showed interest. Retargeting, also known as …

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Print vs Digital: Adapting Graphic Design

Print vs Digital: Adapting Graphic Design

20 November 2025

If you’re a multilingual business, read up on how to use security and trust seals to build trust in your brand’s website on a global …

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Black Friday & Holiday Marketing – Winning the Peak Season

Black Friday & Holiday Marketing – Winning the Peak Season

14 November 2025

As we step into the heart of the Black Friday and holiday marketing season, the atmosphere couldn’t be busier. Competition is fierce, ad costs are …

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International Digital Marketing: How to Win Customers Across Borders

International Digital Marketing: How to Win Customers Across Borders

12 November 2025

When considering multilingual marketing, you must understand your audience – Cultural nuances, Localised platforms, Keyword Research & Good quality localisation.

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