Blog
News and insights from ExtraDigital, a marketing agency based in Kent.
Marketing & Web Development for 20+ years
Zero-click content & SERP capture in 2025/2026
17 December 2025
The New Search Reality Search used to be simple; the goal of SEO was to drive more clicks to your website. But in 2025, the …
What Does Mobile-First Mean in Web Design?
12 December 2025
It’s a popular term these days, but what does mobile first really mean? While some mistakenly think it’s about prioritising a specific audience over another, …
Turn Your Employees into Your Strongest Brand Advocates on LinkedIn
11 December 2025
Read our latest recommendations on how to beat the TikTok algorithm and go viral in 2024. Boost your reach and engage your brand’s audience with …
Digital Content Creation for Brand Engagement
2 December 2025
What does the future of digital content creation look like? Follow these tips to redefine and elevate your brand engagement.
The Overlooked Power of Retargeting: Maximising Conversions Without Increasing Ad Spend
20 November 2025
Most brands spend heavily to attract new visitors but overlook the fastest way to grow: re-engaging people who already showed interest. Retargeting, also known as …
Print vs Digital: Adapting Graphic Design
20 November 2025
If you’re a multilingual business, read up on how to use security and trust seals to build trust in your brand’s website on a global …
Black Friday & Holiday Marketing – Winning the Peak Season
14 November 2025
As we step into the heart of the Black Friday and holiday marketing season, the atmosphere couldn’t be busier. Competition is fierce, ad costs are …
International Digital Marketing: How to Win Customers Across Borders
12 November 2025
When considering multilingual marketing, you must understand your audience – Cultural nuances, Localised platforms, Keyword Research & Good quality localisation.
BrightonSEO 2025: AI SEO, Conversations Over Keywords and the Future of Search
3 November 2025
BrightonSEO once again delivered the latest thinking on the evolving search landscape. This year, AI dominated the conversation. Every talk, panel and discussion pointed to …
Generative Engine Optimisation (GEO): How to Get Your Content Featured in AI‑Powered Search
29 October 2025
Introduction AI-powered search is rewriting the rules of visibility. Platforms like Google’s Search Generative Experience (SGE), Perplexity, and ChatGPT now deliver instant, summarised answers directly …
From Clicks to Customers: How a Strategic Digital Marketing Funnel Boosts ROI
21 October 2025
A digital marketing funnel is the structured journey that leads users from initial interest to final purchase, optimising conversion at each stage. In this article, …
Why TikTok Shop Could Be Your Brand’s Biggest Growth Channel
15 October 2025
The Rise of Social Commerce Social media is ever evolving, and with that, social commerce is also growing rapidly. Consumers are no longer just browsing …























