Marketing & Web Development for 20+ years
Maximising Website Visibility with Google SGE
18 December 2023
Google SGE (Search Generative Experience) will have a major impact on both paid search and organic search. Find out what it is, what impact it …
Maximising eCommerce Customer Lifetime Value
30 November 2023
Success in the eCommerce market is not only about attracting new customers but also about retaining your existing ones. Customer Lifetime Value (CLV) is a …
Font Matters: How to Make the Right Choice for Your Brand
16 November 2023
In the digital age, where first impressions are often made through a screen, your brand’s visual identity plays a pivotal role in capturing your audience’s …
eCommerce Trends to Watch in 2024
2 November 2023
The eCommerce world is evolving as rapidly as the general digital landscape, and the strategies involved are becoming more consumer-centric. In this blog, we explore …
Personalisation through Online Marketing
19 October 2023
Customers love the personal touch but this is something that has been missing from online shopping but not anymore! Technology has come up trumps.
How will Threads impact digital marketing?
12 October 2023
Guide to what Threads has to offer in its competition with the everchanging X/Twitter. Find out if your target audience will transition across apps…
Artificial Intelligence and Machine Learning
11 October 2023
In the fast-paced digital world, many e-commerce businesses, including marketing agencies, must push themselves to stay ahead of the competition by delivering tangible results to …
Trends & Prediction in PPC for SAS Businesses
3 October 2023
PPC is constantly changing and adapting to new technology. Pay-Per-Click (PPC) advertising for Software as a Service (SAS) businesses is no exception. We can start …
Demand Side Platforms (DSP) for paid advertising
26 September 2023
Demand Side Platforms (DSP) for paid advertising is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory
Is TikTok the Right Platform for B2B Businesses?
25 September 2023
In a world of endless ways to market your business, it’s easy to get confused with what’s right for you. We’ve all heard of Facebook, …
Use Data Analytics to Drive eCommerce Success
12 September 2023
Data analytics has become a vital tool for gaining a competitive edge in the Ecommerce industry. Digital transactions, customer interactions and website behaviour all generate …
The Decline of Organic Reach in Social Media
11 September 2023
Organic reach on social media platforms was once the golden ticket to success, where brands and content creators could engage with their audiences without needing …