Marketing & Web Development for 20+ years

Maximising Website Visibility with Google SGE

Maximising Website Visibility with Google SGE

18 December 2023

Google SGE (Search Generative Experience) will have a major impact on both paid search and organic search. Find out what it is, what impact it …

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Maximising eCommerce Customer Lifetime Value

Maximising eCommerce Customer Lifetime Value

30 November 2023

Success in the eCommerce market is not only about attracting new customers but also about retaining your existing ones. Customer Lifetime Value (CLV) is a …

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Font Matters: How to Make the Right Choice for Your Brand

Font Matters: How to Make the Right Choice for Your Brand

16 November 2023

In the digital age, where first impressions are often made through a screen, your brand’s visual identity plays a pivotal role in capturing your audience’s …

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eCommerce Trends to Watch in 2024

eCommerce Trends to Watch in 2024

2 November 2023

The eCommerce world is evolving as rapidly as the general digital landscape, and the strategies involved are becoming more consumer-centric. In this blog, we explore …

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Personalisation through Online Marketing

Personalisation through Online Marketing

19 October 2023

Customers love the personal touch but this is something that has been missing from online shopping but not anymore! Technology has come up trumps.

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How will Threads impact digital marketing?

How will Threads impact digital marketing?

12 October 2023

Guide to what Threads has to offer in its competition with the everchanging X/Twitter. Find out if your target audience will transition across apps…

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Artificial Intelligence and Machine Learning

Artificial Intelligence and Machine Learning

11 October 2023

In the fast-paced digital world, many e-commerce businesses, including marketing agencies, must push themselves to stay ahead of the competition by delivering tangible results to …

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Trends & Prediction in PPC for SAS Businesses

Trends & Prediction in PPC for SAS Businesses

3 October 2023

PPC is constantly changing and adapting to new technology. Pay-Per-Click (PPC) advertising for Software as a Service (SAS) businesses is no exception. We can start …

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Demand Side Platforms (DSP) for paid advertising

Demand Side Platforms (DSP) for paid advertising

26 September 2023

Demand Side Platforms (DSP) for paid advertising is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory

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Is TikTok the Right Platform for B2B Businesses?

Is TikTok the Right Platform for B2B Businesses?

25 September 2023

In a world of endless ways to market your business, it’s easy to get confused with what’s right for you. We’ve all heard of Facebook, …

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Use Data Analytics to Drive eCommerce Success

Use Data Analytics to Drive eCommerce Success

12 September 2023

Data analytics has become a vital tool for gaining a competitive edge in the Ecommerce industry. Digital transactions, customer interactions and website behaviour all generate …

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The Decline of Organic Reach in Social Media

The Decline of Organic Reach in Social Media

11 September 2023

Organic reach on social media platforms was once the golden ticket to success, where brands and content creators could engage with their audiences without needing …

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