PPC

Google Ads has shifted heavily toward automation. Smart Bidding, Responsive Search Ads, and Performance Max campaigns all use machine learning to optimise performance. While these …

AI is now central to how modern PPC campaigns are built, optimised, and scaled. The integration of machine learning into Google Ads and Microsoft Advertising …

Platforms like Google Ads and Microsoft Advertising now use AI to test and serve ad creative automatically. Responsive Search Ads (RSAs) and Performance Max campaigns …

PPC Keyword Research isn’t just important; it’s the backbone of any successful campaign. Without it, you’re throwing darts in the dark, hoping to hit the …

Audience targeting used to be manual. Advertisers defined personas, picked interest categories, and layered in behaviours. Now, platforms like Google Ads and Microsoft Advertising increasingly …

Read our blog on how we can optimise your Paid Search campaigns to maximise your Return on Investment (ROI) for your marketing budget.

Our team works hard to maximise ROI and help our clients’ businesses grow. Read how we have doubled the size of our client’s Paid Advertising …

Read more to understand the effect Keyword Quality has on Paid Search and how to improve the effectiveness of your ads and reduce costs.

Understand the importance of integrating paid search campaigns with your other marketing channels. Top strategies for cohesive cross-channel marketing.

Google Shopping team have just made an important announcement that will have a major impact on online shops. Google is changing the specification of the …

ExtraDigital stay ahead in Paid Search by adapting to the frequent changes in search engine algorithms to ensure our strategies remain effective.

Learn to interpret essential Key Performance Indicators (KPIs) like Click-Through Rate (CTR), Conversion Rate, and Quality Score from Paid Search experts.