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Everything we have published on ppc.
PPC
The Most Common PPC Mistakes And How To Avoid Them
Discover the most common PPC mistakes businesses make and learn practical fixes to improve targeting, tracking and campaign performance.
Laurian Rosca
PPC
The Importance of Keyword Research for Paid Search in 2026
Keyword research is the backbone of paid search success in 2026. Learn how intent, match types, long-tail keywords, and data-driven optimisation maximise ROI.
Luke Whitehead
PPC
PPC Ads Best Practices in 2026
Learn best practices for creating high-quality PPC ads that improve relevance, increase clicks, and deliver better results in Google Ads.
ExtraDigital
PPC
Nurturing PPC Leads: 3 Things to Consider
Struggling to convert PPC leads? Discover how nurturing PPC leads with the right strategy canincrease conversions and drive better results.
ExtraDigital
PPC
Optimising PPC and Paid Social Conversion Rates
Struggling with results? Discover how improving PPC ads can improve performance and help you get more from your campaigns.
ExtraDigital
PPC
How to Set Up and Manage Successful PPC Campaigns?
Learn how to manage a successful PPC campaigns with expert tips on keyword strategy, budget control, ad copywriting and optimisation.
ExtraDigital
PPC
The Hidden Costs of Relying Too Much on AI in Google Ads
AI helps scale Google Ads campaigns, but full automation comes with risks. According to ExtraDigital, over-reliance on machine learning can reduce performance and control.
Rachel Cornish
PPC
How AI Is Reshaping PPC Campaign Optimisation
AI is changing PPC campaign optimisation from bidding and targeting to dynamic creatives featuring insights from Google and Microsoft.
Rachel Cornish
PPC
Should You Still A/B Test Your Ads in an AI-Driven PPC World?
A/B testing in PPC. Responsive Search Ads and Performance Max campaigns have changed how ad testing works. This blog explores whether A/B testing is still useful and how to approach it when using AI.
Rachel Cornish
PPC
The Importance of PPC Keyword Research in 2025
PPC Keyword Research isn’t just important; it’s the backbone of any successful campaign. Let’s dive into why it matters!
Luke Whitehead
PPC
Smarter Targeting in PPC: What AI Has Changed
AI is reshaping how audiences are built and targeted in PPC. Discover how Google and Microsoft are using machine learning to refine reach and relevance.
Rachel Cornish
PPC
Optimising Paid Search to Maximise ROI
Read our blog on how we can optimise your Paid Search campaigns to maximise your Return on Investment (ROI) for your marketing budget.
ExtraDigital
PPC
Year-on-Year Success in the Software Industry
Our team helps maximise ROI to ensure our clients businesses grow. Read how we have doubled the return with SaaS Marketing in just 12 months.
ExtraDigital
PPC
The Effect of Google Quality Score on Paid Search
Read more to understand the effect Google Quality Score has on Paid Search and how to improve the effectiveness of your ads and reduce costs.
ExtraDigital
PPC
Cross-Channel Integration with Paid Search
Understand the importance of integrating paid search campaigns with your other marketing channels. Top strategies for cohesive cross-channel marketing.
ExtraDigital
PPC
Adapting to Algorithm Changes in Paid Search
ExtraDigital stay ahead in Paid Search by adapting to the frequent changes in search engine algorithms to ensure our strategies remain effective.
ExtraDigital
PPC
Evaluating Paid Search Metrics
Learn to interpret essential Key Performance Indicators (KPIs) like Click-Through Rate (CTR), Conversion Rate, and Quality Score from Paid Search experts.
ExtraDigital
PPC
Should I Invest in Microsoft Advertising?
Running campaigns with Microsoft Advertising means less competition than Google Ads. Learn why else you should invest!
ExtraDigital
PPC
How Google AI is altering the performance of responsive search ads
The speed of change within the Google Ads platform is high with new features being added for advertisers and for those searching. AI features in much of this.
ExtraDigital
PPC
Google vs Microsoft Ads: The ideal platform for you?
Discover the synergy of Microsoft Ads and Google Ads. Tailor your strategy, reach diverse audiences, and optimise campaigns for digital marketing success.
ExtraDigital
PPC
Maximising Website Visibility with Google SGE
Google SGE (Search Generative Experience) will have a major impact on search – both paid search and organic search.
ExtraDigital
PPC
Trends & Prediction in PPC for SAS Businesses
PPC is constantly changing and adapting to new technology. Pay-Per-Click (PPC) advertising for Software as a Service (SAS) businesses is no exception
ExtraDigital
PPC
Demand Side Platforms (DSP) for paid advertising
Is Demand Side Platforms (DSP) for paid advertising worth it? A review specifically for B2B lead generation
ExtraDigital
PPC
Account Based Marketing (ABM) Platforms
Account Based Marketing platforms such as SalesForce, Marketo and HubSpot have developed from CRMs. Learn More!
ExtraDigital
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